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Battle of the Classics: Dunks vs. 550s - Who Will Reign Supreme?

Battle of the Classics: Dunks vs. 550s - Who Will Reign Supreme?

Sneaker culture has been an integral part of fashion for decades, with iconic sneakers often serving as status symbols and a way to stand out. Two such sneakers that have stood the test of time are the Nike Dunk and the New Balance 550. Both sneakers have been around for several decades and have left a lasting impact on sneaker culture.
Levi Niekerk
From Toronto To The World: Drake And Nike’s Brand Are Taking Over

From Toronto To The World: Drake And Nike’s Brand Are Taking Over

Drake is one of the most successful and influential artists of the modern era. With a career spanning over a decade, the Canadian rapper, singer, and songwriter has consistently dominated the music and pop-culture industries.  
Levi Niekerk
Why Kith is More Than Just a Clothing Brand - Their Impact on Street Culture

Why Kith is More Than Just a Clothing Brand - Their Impact on Street Culture

When it comes to street culture, there are a few brands that stand out above the rest. But none quite make an impact like Kith. Kith is a New York-based lifestyle brand that was founded in 2010 by Ronnie Fieg.
Levi Niekerk
A Skateboarder's Paradise: The Rise of Palace Brand

A Skateboarder's Paradise: The Rise of Palace Brand

Skateboarding culture has come a long way since its inception, and one brand that has made a significant impact in the scene is Palace. Founded in 2009 by Lev Tanju, this beloved brand quickly gained recognition for its eye-catching style and high-quality skate wear. In this post, we'll take a closer look at the history of Palace, some of their iconic collaborations, and showcase some of our favourite pieces. 
Levi Niekerk
A Ma Maniére: How an Atlanta-based Boutique Built a Global Luxury Brand

A Ma Maniére: How an Atlanta-based Boutique Built a Global Luxury Brand

When it comes to streetwear culture and high-fashion collaborations, A Ma Maniére has emerged as an influential force within the industry. Since its inception in 2014 by James Whitner, this Atlanta-based boutique has been making waves by blending elements of luxury and urban culture. One of its most notable partnerships has been with the iconic Jordan Brand, further solidifying A Ma Maniére’s status as a fashion powerhouse.

Levi Niekerk
World Famous Kaws

World Famous Kaws

KAWS is a world-famous artist and designer who has gained global recognition for his distinctive style and approach to art. Brian Donnelly, born in New Jersey in 1974, began his career as KAWS in the 1990s as a graffiti artist and soon became known for his playful and disruptive style

Levi Niekerk
The Brand That Caused Chaos Since 1994

The Brand That Caused Chaos Since 1994

Supreme is a global fashion and lifestyle brand that was founded in New York City in 1994. The brand was started by James Jebbia, who began selling clothing out of a small storefront in downtown Manhattan.

Levi Niekerk
Two Iconic Brands Unite: Nike and Tiffany Join Forces Again

Two Iconic Brands Unite: Nike and Tiffany Join Forces Again

Nike and Tiffany &Co. are two respected brands and giants in their respective industries. The distinguished jeweller was founded in 1837 and is known for their distinctive blue branding which has since been dubbed the “1837 Blue”. This colour was then trademarked, and Tiffany said that the colour is “recognised as an international symbol for style, sophistication and unparalleled design”.

Levi Niekerk
Story 2nd Birthday Giveaway Draw! (25/03/23)

Story 2nd Birthday Giveaway Draw! (25/03/23)

Today, we throwing back to our 2nd Birthday celebration which took place at the end of last year at our friends, I Love The Dough on Kloof Street - an...
Chris Howard
The Collaboration Between Nike & Stüssy

The Collaboration Between Nike & Stüssy

Stüssy, a California-based streetwear brand, and Nike have had a long-standing collaboration that has created iconic and sought-after sneaker releases and apparel. These collaborations have been instrumental in shaping the convergence between sneaker culture and streetwear fashion. 

Levi Niekerk
Why The Nike Dunk Has Been The Hottest Sneaker

Why The Nike Dunk Has Been The Hottest Sneaker

The Dunk craze has well and truly swept society and is now one of the most sought-after sneakers in the world for sneakerheads and fashion-lovers alike. The Nike Dunk, arguably Nike’s most versatile sneaker, was first introduced in 1985 as a high-top basketball sneaker.
Levi Niekerk
Our Story

Our Story

Story is a Premium Sneaker, Collectibles and Apparel consignment store that was started in 2020 by two renowned South African sneakerheads. It was created to take advantage of an opportunity to provide sneaker enthusiasts with a place that guaranteed authentic products by having an atmosphere that was trustworthy and safe. Achieving this meant starting a sneaker store that allowed customers to learn more about our premium products, be confident that they were authentic, and leave having had an overall great experience.
Chris Howard
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