The Air Jordan 4 continues to be a highly sought-after sneaker. Its timeless design and cultural significance have kept it relevant for over three decades. With ongoing retro releases, collaborations, and special editions, the AJ4 maintains its status as a must-have for sneaker enthusiasts and collectors. In recent years, sneaker culture has continued to evolve, with the AJ4 playing a pivotal role. Its blend of heritage and innovation keeps it at the forefront of the industry, appealing to both nostalgic fans and newcomers alike. In mid-September of 2023, we see another hyped-up AJ4 release with the Air Jordan 4 Red Cement.

Streetwear and hip-hop have shared a symbiotic relationship for decades. It's a fusion of style, music, and culture, with influential artists often becoming fashion icons. Among them, the enigmatic British-American rapper MF DOOM (Daniel Dumile) stands out not just for his lyrical prowess but also for his unique and lasting influence on streetwear collaborations.

Founded in Amsterdam in 2004 by Guillaume 'Gee' Schmidt and Edson Sabajo, Patta has grown from a small sneaker store to a global streetwear powerhouse. Known for its unique blend of urban aesthetics, multicultural influences, and a commitment to authenticity, Patta has become a symbol of street culture.

In the world of hip-hop and urban fashion, the Nike Air Force 1 has solidified its status as an iconic sneaker. Over the years, it has been embraced by countless artists and enthusiasts who appreciate its timeless design and undeniable street cred.  In November of 2022, Fat Joe sported a particularly special pair of Air Force 1s bearing the Terror Squad branding. He later disclosed to Sole Collector that an official release was in the works for this year in 2023.

Billionaire Boys Club (BBC). Founded in 2005 by Pharrell Williams and Nigo, this iconic brand has transcended the boundaries of fashion, music, and culture.  Billionaire Boys Club burst onto the scene when streetwear was transitioning from underground subculture to mainstream phenomenon. Pharrell Williams, a multi-talented artist and producer, joined forces with Nigo, the founder of Japanese streetwear brand A Bathing Ape (BAPE), to create a brand redefining fashion and culture.

Earlier this year, rumours started circulating about Union LA's plan to release a new collection of collaborative Air Jordan 1s, following the highly sought-after 2018 editions that command exorbitant prices in the resale market and, unsurprisingly, sold out almost instantly. The 2023 release went in a completely different direction with a bold statement in the upper of the design and is a strong contender for sneaker of the year.

Travis Scott has had a hectic few months, gearing up for the launch of his upcoming studio album, Utopia. Alongside this, the Houston rapper has been diligently collaborating with Jordan Brand on an exciting new sneaker venture, offering a sneak peek during the 2023 Cannes Film Festival in May. Now, we're gaining more insights into his forthcoming signature Nike Sneaker.

Let’s take a look at some of the new arrivals of heat at Story for the month of September.

The emergence of unique and captivating brands often marks a pivotal moment in the industry's evolution. One such standout is Gallery Department , an embodiment of creativity, self-expression, and the fusion of art with wearable fashion. Stepping beyond conventional boundaries, the Gallery Department brand has redefined the way we perceive clothing, seamlessly blending the realms of visual art and sartorial identity.

Brian Donnelly, known professionally as KAWS. KAWS is celebrated for his unique style that blends graffiti, pop culture references, and a distinctive take on cartoon characters. His artwork often carries a sense of nostalgia and a touch of irreverence, making it instantly recognisable.

When this artistic vision converged with the timeless design of the Air Jordan 4, a sneaker known for its supportive structure and versatile style, the result was a limited-edition release that instantly gained attention across the globe.

In the vast and ever-evolving landscape of fashion, where trends can change in the blink of an eye, certain brands manage to carve out a distinct niche for themselves. Aries, the London-based fashion label, is one such brand that has captured attention with its audacious designs, irreverent attitude, and unapologetic celebration of individuality. Born at the intersection of streetwear, high fashion, and subculture influences, Aries has emerged as a powerful emblem of self-expression in an industry that often thrives on conformity.

In the bustling world of streetwear fashion, where self-expression meets urban culture, one name has risen to prominence, capturing the essence of edgy style and refined elegance – Corteiz.