We're excited to share the amazing success of our launch event for Chimi Sunglasses, a Swedish brand that epitomizes style, quality, and self-expression. The launch was an extraordinary affair, brimming with fashion enthusiasts, public figures and a captivating art piece created by Cape Town's talented @TheFreshPrinceOfZubair. Join us as we recount the memorable moments from the event below! 

As guests stepped into the store, they were greeted by a visually striking display of Chimi Sunglasses. The meticulously arranged eyewear showcased the brand's commitment to blending cutting-edge design with unparalleled functionality. From Chimi's classic core identities to slope-ready ski goggles, there was a pair of shades to suit every individual's unique style.



The in-store launch event brought together fashion-forward individuals, influencers, and industry professionals, creating a vibrant atmosphere buzzing with excitement. It was truly a haven for fashion enthusiasts, where creativity and personal expression took center stage.


One of the highlights of the event was the awe-inspiring art piece created by Zubair (@thefreshprinceofzubair). The artwork, hand-drawn in bold lines with intricate details, perfectly captured the spirit of both Chimi Sunglasses and Story. It served as a striking backdrop, providing a unique and immersive experience for guests as they explored the brand's latest offerings.



Guests were given the opportunity to try on and experience Chimi Sunglasses firsthand. With guidance from knowledgeable brand ambassadors, they discovered the perfect pair that suited their face shape and style preferences. The eclectic range of colors and designs ensured there was something for everyone, allowing individuals to embrace their uniqueness with confidence.




The in-store launch event for Chimi Sunglasses was a resounding success, celebrating the brand's commitment to exceptional style, quality, and individuality. With the visually captivating displays, the enchanting art piece by Zubair, and the lively fashion showcase, the event left guests inspired and eager to explore the brand further. We invite you to relive the experience through the photos and after video, capturing the essence of this remarkable celebration of fashion and self-expression.


Shop CHIMI Eyewear today on our website or in-store at 166 Buitengracht Street, Cape Town.



Levi Niekerk