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Exploring the Story Behind Aimé Leon Dore: How Teddy Santis Built a Fashion Empire

Exploring the Story Behind Aimé Leon Dore: How Teddy Santis Built a Fashion Empire

Aimé Leon Dore, a streetwear brand with a minimalist take on urban style, has quickly risen to prominence in the world of fashion. With its unique aesthetics and commitment to craftsmanship, it's no wonder that Aimé Leon Dore has become one of the most sought-after brands today. In this story, we'll delve into the history behind Aimé Leon Dore and explore how its founder, Teddy Santis, built a thriving fashion empire from the ground up. 
From the Court to the Street: The Air Jordan 1 Lucky Greens

From the Court to the Street: The Air Jordan 1 Lucky Greens

Attention, sneakerheads and streetwear enthusiasts! The iconic Air Jordan 1 Lucky Greens are releasing tomorrow, and it's everything you've been dreaming of. The Air Jordan 1 is undoubtedly one of the most iconic sneaker silhouettes of all time. Since its debut in 1985, the shoe has been released in countless colourways with every pair telling a unique story. Don't miss out on one of this year’s hottest Air Jordan 1s and join us as we dive into the details and hidden story behind this legendary sneaker release.
Heat At The Masters 2023

Heat At The Masters 2023

The Masters Tournament, held annually at the Augusta National Golf Club, is one of the most prestigious events in the world of golf. Its rich history and traditions attract the best players from across the globe, making it a grand spectacle for golf enthusiasts. In recent years, sneakers have emerged as a popular choice among golfers, merging style and functionality. From legendary golfers to up-and-coming stars, let's explore the best sneakers that have left their mark on the greens of Augusta National Golf Club. 
Battle of the Classics: Dunks vs. 550s - Who Will Reign Supreme?

Battle of the Classics: Dunks vs. 550s - Who Will Reign Supreme?

Sneaker culture has been an integral part of fashion for decades, with iconic sneakers often serving as status symbols and a way to stand out. Two such sneakers that have stood the test of time are the Nike Dunk and the New Balance 550. Both sneakers have been around for several decades and have left a lasting impact on sneaker culture.
From Toronto To The World: Drake And Nike’s Brand Are Taking Over

From Toronto To The World: Drake And Nike’s Brand Are Taking Over

Drake is one of the most successful and influential artists of the modern era. With a career spanning over a decade, the Canadian rapper, singer, and songwriter has consistently dominated the music and pop-culture industries.  
Why Kith is More Than Just a Clothing Brand - Their Impact on Street Culture

Why Kith is More Than Just a Clothing Brand - Their Impact on Street Culture

When it comes to street culture, there are a few brands that stand out above the rest. But none quite make an impact like Kith. Kith is a New York-based lifestyle brand that was founded in 2010 by Ronnie Fieg.
A Skateboarder's Paradise: The Rise of Palace Brand

A Skateboarder's Paradise: The Rise of Palace Brand

Skateboarding culture has come a long way since its inception, and one brand that has made a significant impact in the scene is Palace. Founded in 2009 by Lev Tanju, this beloved brand quickly gained recognition for its eye-catching style and high-quality skate wear. In this post, we'll take a closer look at the history of Palace, some of their iconic collaborations, and showcase some of our favourite pieces. 
A Ma Maniére: How an Atlanta-based Boutique Built a Global Luxury Brand

A Ma Maniére: How an Atlanta-based Boutique Built a Global Luxury Brand

When it comes to streetwear culture and high-fashion collaborations, A Ma Maniére has emerged as an influential force within the industry. Since its inception in 2014 by James Whitner, this Atlanta-based boutique has been making waves by blending elements of luxury and urban culture. One of its most notable partnerships has been with the iconic Jordan Brand, further solidifying A Ma Maniére’s status as a fashion powerhouse.

World Famous Kaws

World Famous Kaws

KAWS is a world-famous artist and designer who has gained global recognition for his distinctive style and approach to art. Brian Donnelly, born in New Jersey in 1974, began his career as KAWS in the 1990s as a graffiti artist and soon became known for his playful and disruptive style

The Brand That Caused Chaos Since 1994

The Brand That Caused Chaos Since 1994

Supreme is a global fashion and lifestyle brand that was founded in New York City in 1994. The brand was started by James Jebbia, who began selling clothing out of a small storefront in downtown Manhattan.

Two Iconic Brands Unite: Nike and Tiffany Join Forces Again

Two Iconic Brands Unite: Nike and Tiffany Join Forces Again

Nike and Tiffany &Co. are two respected brands and giants in their respective industries. The distinguished jeweller was founded in 1837 and is known for their distinctive blue branding which has since been dubbed the “1837 Blue”. This colour was then trademarked, and Tiffany said that the colour is “recognised as an international symbol for style, sophistication and unparalleled design”.

Story 2nd Birthday Giveaway Draw! (25/03/23)

Story 2nd Birthday Giveaway Draw! (25/03/23)

Today, we throwing back to our 2nd Birthday celebration which took place at the end of last year at our friends, I Love The Dough on Kloof Street - an...