Medicom Toy Corporation, a Japanese manufacturer, introduced Bearbrick to the world in 2001. Inspired by the shape of a classic teddy bear, the design of Bearbrick stripped away the traditional bear features, leaving behind a minimalist form. Its name, Bearbrick, is a combination of the words "bear" and "brick," emphasising its simple but solid construction.

 Bearbrick's design consists of a symmetrical bear-shaped body, with movable arms and legs. Its distinctive feature is the bear's face, which is adorned with a pair of black dot eyes and a simple horizontal line for the mouth. This minimalist aesthetic allows Bearbrick to be a blank canvas for creativity, making it an ideal platform for collaboration with various artists, brands, and even celebrities.

Bearbrick is produced in various sizes, denoted by a numerical ratio. The standard size is 1000%, measuring approximately 28 centimeters (11 inches) in height. Other common sizes include 400%, 200%, and 100%. Medicom has also released limited-edition Bearbricks in smaller sizes, such as 50%, 70%, and even microscopic 10%.


One of the reasons for Bearbrick's enduring popularity is the wide range of collaborations and special editions released by Medicom. Bearbricks have been adorned with designs inspired by popular culture, including iconic characters from movies, comics, and video games. Collaborations with renowned artists, fashion brands, and musicians have also contributed to Bearbrick's appeal and elevated its status as a collector's item.

Limited editions of Bearbrick, often released in small quantities, have become highly sought after by collectors. These editions feature unique designs, rare materials, and sometimes include exclusive accessories or packaging. The scarcity and desirability of these special editions have driven collectors to great lengths to acquire them, further fuelling the Bearbrick phenomenon.

Bearbrick has transcended its status as a mere toy and has become a cultural icon in its own right. Its popularity has spread beyond the toy collector community and has permeated various aspects of popular culture. Bearbrick's recognisable design has been embraced by streetwear enthusiasts, artists, and designers, who incorporate the bear's image into their works, clothing lines, and collaborations.

Bearbrick's influence can be seen in the world of fashion, where it has inspired apparel, accessories, and even entire collections. The bear's ubiquitous presence at art exhibitions and galleries highlights its impact on contemporary art and design. Its ability to bridge the gap between art and collectibles has made Bearbrick a staple in the creative world.



From its humble beginnings as a minimalist bear-shaped figurine, Medicom Bearbrick has become a symbol of creative expression and collectability. Its versatility, through collaborations and special editions, has enabled Bearbrick to leave an indelible mark on popular culture. Whether displayed on shelves or featured in art exhibits, Bearbrick continues to captivate enthusiasts worldwide. As we move forward, it will be fascinating to see how Medicom Toy Corporation continues to innovate and collaborate, ensuring that Bearbrick remains a force to be reckon with in the industry.


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Levi Niekerk