In recent years, Palm Angels has emerged as a leading force in the world of high-end streetwear, combining elements of skate culture with luxury fashion. This Italian brand, founded by Francesco Ragazzi in 2015, has quickly gained popularity among celebrities, influencers, and fashion enthusiasts worldwide.



Before delving into the brand's inception, it's essential to understand the man behind it all. Francesco Ragazzi, a former art director for Moncler, found inspiration from the captivating skater scene on Venice Beach, California. Armed with his camera, Ragazzi began capturing striking images of skateboarders with their effortlessly cool style and the sun-drenched beach as their backdrop. These photographs laid the foundation for what would eventually become Palm Angels.



A Photo Project Turns into a Fashion Brand
Ragazzi's keen eye for aesthetics and his passion for photography evolved into something more significant. In 2014, he released a coffee table book titled "Palm Angels" featuring his stunning skateboarding photographs. The book became a hit among fashion insiders and streetwear enthusiasts, earning Ragazzi critical acclaim for his unique blend of street culture and high fashion. 
Buoyed by the success of his book, Francesco Ragazzi decided to take a daring leap and transform his photo project into a full-fledged fashion brand.
In 2015, Palm Angels was officially launched at Milan Fashion Week, showcasing its debut collection. The collection brilliantly bridged the gap between skatewear and luxury fashion, with a distinctive West Coast vibe.



Palm Angels quickly became synonymous with its signature aesthetic, effortlessly blending elements of classic skatewear with high-end fashion. The brand's designs often feature oversized hoodies, graphic tees, track pants, and bomber jackets. Another one of the key factors contributing to Palm Angels' rapid rise to fame was its association with influential celebrities and trendsetters. Celebrities such as A$AP Rocky, Pharrell Williams, and Naomi Campbell were often spotted wearing Palm Angels' eye-catching pieces, generating significant buzz and catapulting the brand into the spotlight.



Palm Angels inspiration from brands such as Off-White was quickly noticed as their shared blend of streetwear and high fashion made their successes
While rooted in streetwear culture, Palm Angels has successfully expanded its offerings to cater to a broader audience. The brand's runway shows and collections now incorporate luxurious materials, intricate tailoring, and avant-garde designs that challenge traditional notions of streetwear. This evolution showcases Palm Angels' commitment to pushing boundaries and exploring new horizons within the fashion industry.



In an era where sustainability and ethical practices are gaining increasing importance, many fashion brands have faced scrutiny. Palm Angels has recognised this trend and are actively making strides towards sustainability in its production processes. By focusing on responsible sourcing, ethical manufacturing, and reducing its environmental impact, the brand aims to contribute to a more conscious and sustainable fashion industry. Immediately this makes Palm Angels more attractive to many influencers and youth, therefore, Palm Angels' marketing strategies have played a crucial role in its rapid ascent. The brand has mastered the art of generating buzz and creating hype around its collections. From guerrilla-style fashion shows to captivating campaigns featuring recognisable faces, Palm Angels consistently manages to captivate its audience and build anticipation for each new release. 

At Story, we present a wide variety of pieces from striking graphic tees and oversized hoodies to eye-catching accessories. Each piece embodies the edgy, urban vibe that has made Palm Angels a global phenomenon.

Shop everything Palm Angels here 

Levi Niekerk