CHIMI, a renowned eyewear brand hailing from Stockholm, Sweden, emerged in 2016 with a clear vision in mind—to craft eyewear, ready-to-wear, and accessories suited for a fearless lifestyle. The brand's mission is to inspire wearers to embrace every facet of modern active life, envisioning their products through the lens of futuristic simplicity, wearability, and timeless aesthetics.

The CHIMI brand has garnered significant attention and acclaim, adorning the faces of numerous celebrities. The likes of Quavo, The Weekend, and Kendall Jenner have all chosen to don CHIMI eyewear, cementing its status as a go-to brand for those who appreciate both style and substance.



CHIMI's success lies not only in its association with high-profile individuals but also in its commitment to engineering eyewear that embraces the spirit of adventure. With a focus on futuristic design, wearability, and enduring appeal, CHIMI empowers wearers to confidently conquer their day-to-day endeavors.



In a world that demands versatility and innovation, CHIMI stands tall as a Swedish brand that understands the needs and desires of the modern individual. With their eyewear, ready-to-wear, and accessories, CHIMI paves the way for a fearless lifestyle, where fashion meets functionality in perfect harmony.



Join us In-Store this Friday (Youth Day), 16 June 2023 from 10am – 2pm for the exclusive launch of CHIMI at Story, along with our launch collection, available online at


Levi Niekerk