Paul Rodriguez, commonly known as P-Rod, is a legendary professional skateboarder and a significant figure in the skateboarding community. He has had a long-standing collaboration with Nike SB, which has resulted in a series of highly successful and influential signature sneakers.

Undefeated was the brainchild of James Bond- not the be confused with the spy and Eddie Cruz, two sneaker and streetwear enthusiasts from Los Angeles. Fueled by their passion for sportswear and urban culture, they set out to create a brand that celebrated the essence of competition and the spirit of being ‘undefeated’ in all aspects of life.

Raised in Johannesburg, South Africa, J Clu is a Cape Town-based artist who has been active on the music scene since 2017. With a musical foundation based on piano and guitar, J Clu has been able to incorporate these lessons into fortifying his musical prowess. Inspired by the growth of Soundcloud in South Africa around 2016 pioneered by the so-called “New Wave” J Clu first ventured into production. Striving to keep his music honest, Clu is candid about the fact that he sways from typical hip-hop/rnb content.

We believe that what you wear is an expression of your unique personality and individuality. That's why we've handpicked these items to help you uplift your style and make a statement wherever you go.

In the world of high-end fashion, a brand that has been making waves for its unique and groundbreaking designs is "Sacai." Founded by Japanese designer Chitose Abe, Sacai has been redefining the boundaries of fashion with its innovative clothing approach and artful blend of contrasting elements. Since its inception, the brand has garnered international acclaim and a loyal following of fashion enthusiasts who appreciate the fusion of creativity and functionality that Sacai offers.

A remarkable shift has taken place within the realm of luxury fashion. As flashy logos take a backseat, a new trend known as "quiet luxury" has emerged, captivating the hearts of fashion enthusiasts worldwide. This understated approach to luxury emphasises craftsmanship, exclusivity, and sustainability over conspicuous branding. Interestingly, this shift in luxury culture is now influencing streetwear, a subculture that once thrived on bold branding and attention-grabbing aesthetics.

In the world of sneakers and fashion, release dates and build-up to drops whether it's been through raffles or first come first serve, have always created hype and a craze. We have decided to compile a list of the best releases for the next week.

In the realm of sneaker culture, few shoes have achieved the iconic status that the Nike Air Force 1 holds. Originally released in 1982, this classic silhouette has seen numerous iterations, collaborations, and limited editions over the years. Among these, the Nike Air Force 1 Supreme "Year of the Rabbit" stands out as a shining example of how sneakers can be transformed into works of art, paying homage to tradition while embracing modern creativity.

In the world of fashion, certain individuals have the innate ability to capture the essence of contemporary culture and translate it into wearable art. Salehe Bembury is a name that has rapidly risen to prominence in the fashion industry. Bembury's unique designs and unyielding commitment to pushing boundaries have not only made him a sought-after footwear designer but also a cultural icon.

Mexican Soda brand, Jarritos has officially collaborated with Nike SB in a fruity collection. Joining the footwear is a complete collection of apparel; t-shirts, hoodies, and zip-up jackets will also release in a selection of colourways.

The Story staff often have debates in the office about varying topics, from sneakers, music, fashion, style and even food. There are a lot of strong opinions thrown about from day to day and we’d like to share them with you in a new series of blogs: Shop Talks

R&B singer and dancer, Teyana Taylor has had a significant impact on style and fashion, particularly in the realms of music, streetwear, and athleticism. Her unique blend of urban, gender-creative-inspired looks with a touch of high fashion has made her a style icon for many, she hits again in 2023 with the release of “ A rose from Harlem “ AJ1