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Atlanta based design boutique A Ma Maniere drops two colourways of the Air Jordan 5

Atlanta based design boutique A Ma Maniere drops two colourways of the Air Jordan 5

James Whitner and A Ma Maniére , have introduced a new level of narrative to Jordan Brand and Nike. In the earlier part of this year, AMM collaborated with the Jumpman team to present the "Understand The Why" story, focusing on the Jordan Air Ship. Now, the duo has shifted their attention to the Air Jordan 5 with the "Still We Rise" campaign. Inspired by the insights of renowned writers James Baldwin and Maya Angelou, the narrative emphasizes the celebration of the Black community's power and strength across various identities.
Adam Jordan Moosa
Understanding the Air Jordan Craft series

Understanding the Air Jordan Craft series

The Air Jordan Craft Series is a collection that places a premium on craftsmanship. Each pair is meticulously crafted, paying homage to the rich heritage of the Air Jordan brand. The series elevates sneaker design to a luxurious form, combining premium materials with precision detailing. From the stitching to the choice of materials, every element is carefully considered to create a shoe that not only performs exceptionally but also exudes a higher level of quality. 

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Adam Jordan Moosa
TIGHTBOOTH unveils new SB Dunk collab with Nike

TIGHTBOOTH unveils new SB Dunk collab with Nike

Nike SB is set to collaborate with the Japanese skate shop TIGHTBOOTH to unveil a special version of the Nike SB Dunk Low. The TIGHTBOOTH x Nike SB Dunk Low draws inspiration from TIGHTBOOTH's distinctive brand identity and dark colour palettes.

Adam Jordan Moosa
New Heat at Story

New Heat at Story

As the year comes to an close, let’s look at some fresh new items you can pick up from Story right now

Adam Jordan Moosa
An insight into Jordan Brand’s Reimagined series

An insight into Jordan Brand’s Reimagined series

In an effort to satisfy both the modern cohort of sneaker enthusiasts eager to acquire a piece of history and to enable original collectors to distinguish these latest releases from their earlier counterparts, Jordan Brand launched the "Reimagined" series. This collection reinterprets classic colorways, infusing them with a distinctive twist in their construction. Let’s delve into what makes this historic reassembly line of sneakers so special. 

Adam Jordan Moosa
Rammellzee! A closer look at the Supreme x Nike SB dunk and a brief history of the collab

Rammellzee! A closer look at the Supreme x Nike SB dunk and a brief history of the collab

Supreme is an iconic streetwear brand and has consistently set the standard for collaborations and limited-edition releases that send waves through the fashion world. Among its many successful partnerships, the Supreme Dunk series has emerged as a standout, combining the heritage of Nike's Dunk silhouette with Supreme's unmistakable aesthetic. Let’s delve into the history, impact, and cultural significance of Supreme Dunks.

Adam Jordan Moosa
Origins: Where it all started with the Air Jordan 1 BRED

Origins: Where it all started with the Air Jordan 1 BRED

The BRED colourway stands out as arguably the most iconic colourway and model within the Jordan line. Not only did the shoe itself spark controversy, but the marketing strategy behind it also drew attention.
Adam Jordan Moosa
A Story Interview with J CLU Post album launch of ‘BOYZWHO$STRAY’

A Story Interview with J CLU Post album launch of ‘BOYZWHO$STRAY’

Originating from Johannesburg, South Africa, J Clu is an artist now situated in Cape Town, boasting an active presence in the music industry since 2017. Grounded in a musical upbringing centred around piano and guitar, J Clu skillfully integrates these influences to bolster his musical expertise. Motivated by the surge of Soundcloud's popularity in South Africa circa 2016, particularly during the era known as the "New Wave," J Clu took his initial steps into production. Committed to authenticity in his music, Clu openly acknowledges his departure from conventional hip-hop and R&B content. In October 2023 J CLU dropped his new album ‘BOYZWHO$STRAY’
Adam Jordan Moosa
Marcus Jordan confirms Trophy Room x Air Jordan 1 Low

Marcus Jordan confirms Trophy Room x Air Jordan 1 Low

Several months have elapsed since Trophy Room’s “New Sheriff in Town” Air Jordan 7 was unveiled. However, recent indications suggest that Marcus Jordan's sneaker boutique is once again teaming up with Jordan Brand for a fresh Air Jordan collaboration.
Adam Jordan Moosa
Futura Reveals New Nike SB Dunk

Futura Reveals New Nike SB Dunk

The original Nike Dunk, debuting in 1985, shared some similarities with the Jordan 1. As Nike sought to enter the skateboarding scene, the Dunk evolved into the SB Dunk. This move proved successful, as the sturdy construction provided excellent functionality for skating, and the creative designs showcased in numerous iterations during the early 2000s redefined the entire sneaker subculture.

Given the influential nature of those evolutionary efforts, it's unsurprising that many contemporary classics draw heavy inspiration from them. Whether influenced by popular artists, team-based colors, or other creative elements, the latest wave of SB Dunk Lows stands out prominently among all other releases and look to push forward into 2024 as well with the Futura SB collab leading the forefront in early 2024.

Levi Niekerk
Origins: The History of the UNC Colourway

Origins: The History of the UNC Colourway

While the "UNC Blue" colourway might not bask in the same limelight as its more iconic "Chicago" and "Bred" counterparts, its historical significance is no less profound. The enduring white and blue colour palette has been a constant companion throughout Jordan's storied career, persisting even years after his retirement.
Levi Niekerk
From the Camp Nou in style Patta teams up with FC Barcelona and Nike for an exclusive collaboration

From the Camp Nou in style Patta teams up with FC Barcelona and Nike for an exclusive collaboration

Patta x FC Barcelona x Nike, released on October 13, features an extensive capsule collection. This includes jerseys, an anthem jacket and pants, hoodies, T-shirts, and a cap. Notably, the limited-edition Air Max Plus is also part of this highly anticipated release.
Levi Niekerk