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Jordan 11 Gratitude DMP Everything you need to know

Jordan 11 Gratitude DMP Everything you need to know

— Adam Jordan Moosa
Nike is set to captivate fans once again with the release of the Air Jordan 11 “Gratitude” retro. This special edition pays homage to Michael Jordan's iconic “Concord” pair from 1995, promising sneakerheads a unique and nostalgic experience. As the December 2023 release date approaches, let's delve into the rich history of the Air Jordan 11 series and uncover the story behind the legendary "Concord." 
Shop Talks: Meet the new additions to the Story team

Shop Talks: Meet the new additions to the Story team

— Adam Jordan Moosa

Over the past month we've seen two new fresh faces come in at Story. Joshua Abrahams will be joining the online team and Xolisa Ralawe (X) will be suiting up with the boys in sales. We like to have a good relationship with our community so we asked Josh and X some questions to help you get to learn what they're all about. Click the link in bio to read more.

Daniel Arsham burns rubber with Mattel for a Limited-Edition Hot Wheels Collection

Daniel Arsham burns rubber with Mattel for a Limited-Edition Hot Wheels Collection

— Adam Jordan Moosa
In an unprecedented fusion of art and toy culture, Mattel Creations has announced a groundbreaking four-part collaboration with renowned contemporary artist Daniel Arsham. This ambitious project, two years in the making, is set to captivate collectors and enthusiasts alike as Arsham puts his unique touch on iconic Hot Wheels models and various collectables. The collaboration, aptly named "Laps," unfolds in phases, each revealing a distinctive facet of Arsham's creative vision.
Australia’s April Skateboards joins forces with Nike SB

Australia’s April Skateboards joins forces with Nike SB

— Adam Jordan Moosa
April Skateboards is a skateboarding company known for its unique approach to blending art and skate culture. Making the SB dunk a perfect muse for a new Nike SB collaboration with the Australian brand.  Click the link in the bio to read more about one of the collabs of the year.
How streetwear has evolved and dissected its way into the interest of the collector

How streetwear has evolved and dissected its way into the interest of the collector

— Adam Jordan Moosa

Sneakers have undoubtedly crossed the line of high fashion multiple times over the last decade. It is becoming more apparent that streetwear is thus becoming intersected with the realm of high fashion luxury and collectables. Due to trailblazers such as the late Virgil Abloh and Nigo, the latter having recently assumed the role of creative director at Kenzo, the confluence of streetwear and luxury markets has become sort of a tradition and cliche. Click the link in bio to read more

Quality never goes out of Style Stussy x Levi’s

Quality never goes out of Style Stussy x Levi’s

— Adam Jordan Moosa

The year 2023 commemorates the 150th anniversary of the iconic 501. In celebration of this significant milestone, Levi's has enthusiastically curated special collections in collaboration with notable names such as Nigo and New Balance. During the summer, the San Francisco-based company joined forces with Crocs to create a unique pair of clogs adorned with denim and now close off 2023 with their second Stussy collab of the year.

Off Noir Air Jordan 3

Off Noir Air Jordan 3

— Adam Jordan Moosa
   Over the years, the Air Jordan 3s have seen various iterations and colourways, each contributing to their enduring appeal. In 2023, the design continues to evolve, seamlessly blending classic...
New Heat at Story

New Heat at Story

— Adam Jordan Moosa
Check out some of the newest heat to come through the door at Story, be sure not to miss out!
October’s Very Own clothing label OVO

October’s Very Own clothing label OVO

— Adam Jordan Moosa
The clothing brand known as "October's Very Own," which features Drake's distinctive owl logo, originated from the creative collaboration between Drake and his tour manager, Oliver El-Khatib. 
Click the link in the bio to read more about the Toronto rapper’s exclusive clothing line.
Atlanta based design boutique A Ma Maniere drops two colourways of the Air Jordan 5

Atlanta based design boutique A Ma Maniere drops two colourways of the Air Jordan 5

— Adam Jordan Moosa
James Whitner and A Ma Maniére , have introduced a new level of narrative to Jordan Brand and Nike. In the earlier part of this year, AMM collaborated with the Jumpman team to present the "Understand The Why" story, focusing on the Jordan Air Ship. Now, the duo has shifted their attention to the Air Jordan 5 with the "Still We Rise" campaign. Inspired by the insights of renowned writers James Baldwin and Maya Angelou, the narrative emphasizes the celebration of the Black community's power and strength across various identities.
Understanding the Air Jordan Craft series

Understanding the Air Jordan Craft series

— Adam Jordan Moosa
The Air Jordan Craft Series is a collection that places a premium on craftsmanship. Each pair is meticulously crafted, paying homage to the rich heritage of the Air Jordan brand. The series elevates sneaker design to a luxurious form, combining premium materials with precision detailing. From the stitching to the choice of materials, every element is carefully considered to create a shoe that not only performs exceptionally but also exudes a higher level of quality. 

click the link in bio to read more!

TIGHTBOOTH unveils new SB Dunk collab with Nike

TIGHTBOOTH unveils new SB Dunk collab with Nike

— Adam Jordan Moosa

Nike SB is set to collaborate with the Japanese skate shop TIGHTBOOTH to unveil a special version of the Nike SB Dunk Low. The TIGHTBOOTH x Nike SB Dunk Low draws inspiration from TIGHTBOOTH's distinctive brand identity and dark colour palettes.