Sneaker Stories
Yohji Yamamoto and Y-3 take the reigns on the Japan National team kit
The Japanese national squad, affectionately known as "Samurai Blue," is back with a scorching new look. The latest design by Yohji Yamamoto brings a fresh twist to their iconic kits, infusing them with a fiery blue flame motif.
Why is the Tom Sachs Mars Yard so expensive?
Tom Sachs’ artistic endeavors are as extensive as they are innovative, ranging from bricolage sculptures and deconstructed furniture to full-scale interpretations of NASA’s Mars missions. One of the most intriguing chapters in his career is his ongoing collaboration with Nike. This partnership, known as NIKECRAFT, epitomizes NIKE’s philosophy that "better is temporary." Since 2012, this collaboration has yielded a series of groundbreaking resell market products, including the highly sought-after Mars Yard 2.0.
Possibly the rarest Travis Scott AJ1 Low has surfaced
This year's Michael Rubin's annual white party has been the talk of the town as usual but the reason this year? An ultra-exclusive Travis Scott x Air Jordan 1 collab that's got everyone buzzing. The video on Instagram may be giving us an idea on whats to come for the AJ1 silhouette and Travis Scott.
Metallica x Represent
It's been 40 years since Metallica dropped their thrash metal masterpiece "Ride the Lightning"? To celebrate this epic milestone, Represent has teamed up with Metallica to launch a killer new collection that every heavy metal fan is going to want a piece of.
Jose Mourinho debuts new Samba collab between JJJJound and Adidas
Adidas and JJJJound have teamed up once again for a Spezial silhouette, and this time they've brought on the legendary José Mourinho to model their new 6-piece collection. This exciting collaboration is set to drop later this month, and it includes more than just footwear – there’s a range of apparel and accessories too.
Nike pays tribute to Paris with the city of cinema SB Dunk
Nike is back at it again, paying tribute to the iconic city of Paris with a brand new SB Dunk release. Thanks to some leaked images, we can get a sneak peek at the latest addition to the collection, the "City of Cinema" SB Dunk Low. This pair is all about capturing the essence of Parisian movie theaters, and it does so in style.
Nike SB is working on an air max 95
Nike SB, the skateboarding arm of the Swoosh, is gearing up for an exciting collaboration with the iconic Air Max 95 silhoette. Slated for a quickstrike release next year, this intra-brand partnership is already creating buzz among sneaker industry insiders and sneaker influencers. While the exact launch date remains under wraps, the anticipation is real especially as the Air max 95 has gone through some sort of resurgence in recent years.
Euro 2024 kits: Ranked from best to worst Part 2
Euro 2024 is on the horizon and set to kick off in Germany on June 14th. Each nation has officially announced and showcased their latest kits and attire they will be sporting next month. At Story we love trends and blokecore is certainly something that has become intensely popular over the last year. Therefore we’ve decided to look through some of the most stylish (and not so stylish) jerseys that have been revealed thus far and have ranked them based purely on their sartorial stature. With the increasing number of football fashion icons in the game… ahem Mr Jules Kounde, it has proven that looking good on and off the pitch is just as important as your performances nowadays anyway, so why not do a part two including some of our not so favorite kits this year..
Aime Leon Dore confirms three new New Balance 1000 colourways
We’re all eagerly waiting for the official release date of the new three-colorway Aimé Leon Dore x New Balance 1000 collection. While the anticipation builds, we’ve been treated to a first full look at the monochromatic trifecta thanks to ALD founder Teddy Santis, who shared some initial images earlier this week. If that wasn’t enough to get your sneaker senses tingling, renowned photographer Tyler “Arab Lincoln” Mansour just dropped a fresh set of highly-detailed images that show off all the key details of this hotly-anticipated collaboration. The NB 1000 seems to be a hot challenger right now in the industry.
Euro 2024 Kits: Ranked from Best to worst Part 1
Euro 2024 is on the horizon and set to kick off in Germany on June 14th. Each nation has officially announced and showcased their latest kits and attire they will be sporting next month.
At Story we love trends and blokecore is certainly something that has become intensely popular over the last year. Therefore we’ve decided to look through some of the most stylish (and not so stylish) jerseys that have been revealed thus far and have ranked them based purely on their sartorial stature. With the increasing number of football fashion icons in the game… ahem Mr Jules Kounde, it has proven that looking good on and off the pitch is just as important as your performances nowadays anyway, so why not?
Sporty and Rich Spezials brings back some retro flavour
Emily Oberg's journey in the fashion world is nothing short of extraordinary. Starting out as one of streetwear's most influential media figures in the mid-2010s, she quickly made a name for herself with her keen eye for style and trend-setting ideas. Fast forward a few years, and Emily has turned her Instagram mood board, Sporty & Rich, into a full-fledged lifestyle brand that's taking the fashion industry by storm. This time, Emily and the Sporty & Rich team have given the classic Handball Spezial a fresh twist with three new colorways.
Introducing: Unknown London
Back in 2012, when most 16-year-olds were just trying to survive high school, Callum Vineer and Joe Granger decided to take a different route and passion. These two friends from London skipped college and dove headfirst into the world of fashion, despite having zero experience in the industry. They wanted to create cool, high-quality streetwear for themselves and their friends without breaking the bank. So, they launched their brand, Unknown London. Almost seven years in, Unknown is still growing fast. They've got 30 international stockists and a killer direct-to-consumer setup, which makes up about 90% of their sales. This brand is seriously on the rise!
