Filter by
New Heat at Story

New Heat at Story

Check out some of the newest heat to come through the door at Story, be sure not to miss out!
October’s Very Own clothing label OVO

October’s Very Own clothing label OVO

The clothing brand known as "October's Very Own," which features Drake's distinctive owl logo, originated from the creative collaboration between Drake and his tour manager, Oliver El-Khatib. 
Click the link in the bio to read more about the Toronto rapper’s exclusive clothing line.
Atlanta based design boutique A Ma Maniere drops two colourways of the Air Jordan 5

Atlanta based design boutique A Ma Maniere drops two colourways of the Air Jordan 5

James Whitner and A Ma Maniére , have introduced a new level of narrative to Jordan Brand and Nike. In the earlier part of this year, AMM collaborated with the Jumpman team to present the "Understand The Why" story, focusing on the Jordan Air Ship. Now, the duo has shifted their attention to the Air Jordan 5 with the "Still We Rise" campaign. Inspired by the insights of renowned writers James Baldwin and Maya Angelou, the narrative emphasizes the celebration of the Black community's power and strength across various identities.
Understanding the Air Jordan Craft series

Understanding the Air Jordan Craft series

The Air Jordan Craft Series is a collection that places a premium on craftsmanship. Each pair is meticulously crafted, paying homage to the rich heritage of the Air Jordan brand. The series elevates sneaker design to a luxurious form, combining premium materials with precision detailing. From the stitching to the choice of materials, every element is carefully considered to create a shoe that not only performs exceptionally but also exudes a higher level of quality. 

click the link in bio to read more!

TIGHTBOOTH unveils new SB Dunk collab with Nike

TIGHTBOOTH unveils new SB Dunk collab with Nike

Nike SB is set to collaborate with the Japanese skate shop TIGHTBOOTH to unveil a special version of the Nike SB Dunk Low. The TIGHTBOOTH x Nike SB Dunk Low draws inspiration from TIGHTBOOTH's distinctive brand identity and dark colour palettes.

New Heat at Story

New Heat at Story

As the year comes to an close, let’s look at some fresh new items you can pick up from Story right now

An insight into Jordan Brand’s Reimagined series

An insight into Jordan Brand’s Reimagined series

In an effort to satisfy both the modern cohort of sneaker enthusiasts eager to acquire a piece of history and to enable original collectors to distinguish these latest releases from their earlier counterparts, Jordan Brand launched the "Reimagined" series. This collection reinterprets classic colorways, infusing them with a distinctive twist in their construction. Let’s delve into what makes this historic reassembly line of sneakers so special. 

Rammellzee! A closer look at the Supreme x Nike SB dunk and a brief history of the collab

Rammellzee! A closer look at the Supreme x Nike SB dunk and a brief history of the collab

Supreme is an iconic streetwear brand and has consistently set the standard for collaborations and limited-edition releases that send waves through the fashion world. Among its many successful partnerships, the Supreme Dunk series has emerged as a standout, combining the heritage of Nike's Dunk silhouette with Supreme's unmistakable aesthetic. Let’s delve into the history, impact, and cultural significance of Supreme Dunks.

Origins: Where it all started with the Air Jordan 1 BRED

Origins: Where it all started with the Air Jordan 1 BRED

The BRED colourway stands out as arguably the most iconic colourway and model within the Jordan line. Not only did the shoe itself spark controversy, but the marketing strategy behind it also drew attention.
A Story Interview with J CLU Post album launch of ‘BOYZWHO$STRAY’

A Story Interview with J CLU Post album launch of ‘BOYZWHO$STRAY’

Originating from Johannesburg, South Africa, J Clu is an artist now situated in Cape Town, boasting an active presence in the music industry since 2017. Grounded in a musical upbringing centred around piano and guitar, J Clu skillfully integrates these influences to bolster his musical expertise. Motivated by the surge of Soundcloud's popularity in South Africa circa 2016, particularly during the era known as the "New Wave," J Clu took his initial steps into production. Committed to authenticity in his music, Clu openly acknowledges his departure from conventional hip-hop and R&B content. In October 2023 J CLU dropped his new album ‘BOYZWHO$STRAY’
Marcus Jordan confirms Trophy Room x Air Jordan 1 Low

Marcus Jordan confirms Trophy Room x Air Jordan 1 Low

Several months have elapsed since Trophy Room’s “New Sheriff in Town” Air Jordan 7 was unveiled. However, recent indications suggest that Marcus Jordan's sneaker boutique is once again teaming up with Jordan Brand for a fresh Air Jordan collaboration.
Futura Reveals New Nike SB Dunk

Futura Reveals New Nike SB Dunk

The original Nike Dunk, debuting in 1985, shared some similarities with the Jordan 1. As Nike sought to enter the skateboarding scene, the Dunk evolved into the SB Dunk. This move proved successful, as the sturdy construction provided excellent functionality for skating, and the creative designs showcased in numerous iterations during the early 2000s redefined the entire sneaker subculture.

Given the influential nature of those evolutionary efforts, it's unsurprising that many contemporary classics draw heavy inspiration from them. Whether influenced by popular artists, team-based colors, or other creative elements, the latest wave of SB Dunk Lows stands out prominently among all other releases and look to push forward into 2024 as well with the Futura SB collab leading the forefront in early 2024.