New Heat at Story
Some new crazy heat has landed at Story Cape Town!
Click the link in bio to read more about some of our handpicked new arrivals.
Adidas Samba, Indoor Gazelle or Handball Spezial Which one should you get?
The Adidas Samba took off like the Concorde in 1969: nothing we have ever seen before. They may have begun life on the football pitch in 1950, but Adidas’ modern Samba collabs with brands from Wales Bonner to Palace and KITH have turned these sneakers into serious fashion statements. The Samba enjoyed some dominance off the back of 2022 going into 2023, but it’s two cousins the Spezial and Gazelle have seemed to want in on the popularity contest the Samba is currently gunning for gold medal in. The question you are probably sitting with then is:
“What is the difference? And Which one should I buy?”
The Nike Dunk Low Plum will be available for the first time since 2020
Since its exclusive release in Japan in 2001, the Nike Dunk Low Plum has established itself as a lucrative iteration of the iconic silhouette. Originally featured in the renowned Ugly Duckling Pack, the Plum colourway quickly gained a cult following. Its significance endured over the years, playing a pivotal role in the resurgence of the Nike Dunk Low almost two decades after its original early 2000s release. Following the footsteps of the beloved Brazil iteration, Nike enthusiasts eagerly anticipate the return of the Dunk Low Plum in the coming year, poised to reignite nostalgia once again.
Are we excited for these???
Story Quenchers by Stanley are ready to fill your hydration needs
The popularity of Stanley's Quencher tumblers has transcended mere utility; it's become a passionate collector's pursuit for many consumers.
This travel tumbler is just what you need for all-day hydration. take it with you to a high-intensity workout or on an extra-long commute to keep your drink cold for hours. The well-thought-out lid features a rotating cover with three positions: a straw opening, a wide mouth for drinking, and a full-cover top to prevent spills.
Joe Freshgoods fresh new New Balance
Joe Freshgoods and New Balance have become quite the partnership over the past three years. They seem to be reigniting their creative synergy this year, offering us yet another taste of the bright pastel innovative designs we normally associate with these collaborations. Following the resounding success of their acclaimed "Keisha Blue" 990s and the pastel 993 pack, the dynamic duo returns with the eagerly anticipated New Balance 1000 sneaker collaboration. Paying homage to the 1999 runner, this latest collab is infused with Joe Freshgoods' signature flair, boasting vibrant colour schemes that breathe new life into the otherwise classic and brown silhouette.
Does JFG deserve more praise????
Drake's NOCTA x Nike Hot Step 2 Arrives This year
Since its announcement in late 2020, Drake's collaboration with Nike under the NOCTA line has been making waves in the sneaker community. With each collection release, Drizzy fans eagerly anticipate the unveiling of new sneaker silhouettes. Among the earliest releases was the Hot Step Air Terra, which got loads of attention with its futuristic take on Nike footwear. Now, the partnership is set to continue its momentum with the upcoming release of the NOCTA x Nike Hot Step 2. What do we think of these???
Official Look at the 'Industrial Blue' and Oxidiixed Green Air Jordan 4s
Another iconic colourway of the Air Jordan 4 is set to make a return next month. If reports from trusted sneaker leakers are anything to go by, the much-beloved "Military Blue" iteration is gearing up for a comeback, stirring excitement and anticipation among sneakerheads worldwide. The anticipation of it being an SB Air Jordan 4 sets this one apart. The Military Blue AJ4 releases alongside another AJ4 towards the end of the year, click the link in bio to find out what Air Jordan has plans for.
Who are MSCHF and why have they made massive timbs
If you haven’t heard of this art and media brand then this is probably a question you want answered. In a bold move for 2024, MSCHF has introduced a fresh contender to the footwear scene: their rendition of the classic Timberland boot. This latest offering, aptly dubbed the MSCHF "Timbs" boot, commands attention with its bold presence, reminiscent of its predecessor but with a noticeable twist. The exaggerated proportions, reminiscent of something straight out of Roblox showcase an outsized upper that challenges traditional norms. It’s something bold and cartoonish which is right on brand for MSCHF.
Silhoette Focus: New Balance 1906R
New Balance has emerged as an undeniable force in the past 3 years, seamlessly transitioning from their track-centric roots to dominating the streets. Collaborations with industry giants like Aimé Leon Dore and Joe Freshgoods, alongside partnerships with iconic brands like KITH, have propelled the brand's iconic "N" logo into the forefront of fashion consciousness. What was once dismissed as "ugly dad shoes" has become coveted streetwear essentials, crucially made bigger by the enduring popularity of models like the NB 550 and the 2002R. However, amidst this ongoing success, whispers now circulate about a new silhouette on the horizon, the New Balance 1906R.
Shop Talks:
It's that time of year where the in office debates at Story get leaked( well…not really but we'd like to share our thoughts with you at least).
We all know that the streetwear industry is currently undergoing quite a large transition in terms of “what is cool” - is it understated quiet luxury? Is it blokecore? Is it gorp? Is the blatant answer just a New Balance? The unfortunate truth is that we don't really know ourselves however our egos like to think we have pretty good premonitions about 2024 so let's hear what some of the guys collectively think and let us know in the comments whether we are right or wrong
2024 is the year of the Air Jordan 4
In 2024, the spotlight in the sneaker world looks to be heading its bright lights on the Air Jordan 4 as it commemorates its 35th anniversary with an apparent flurry of special releases. This iconic silhouette, beloved by sneakerheads worldwide, looks to be bettering itself every year with a catalogue of more releases. The return of the Nike SB variant of the Air Jordan 4 adds another layer of excitement to the mix, reviving a trend that garnered immense popularity last year. The months ahead look to be an extremely influential time period for the AJ4.
Awake first ever Jordan sneaker collab is around the corner
Awake NY's inaugural Jordan sneaker is poised for its long-awaited debut, marking a significant milestone for the Lower East Side brand. The collaboration with the Jordan Air Ship silhouette, hinted at in 2023 with a playful display in store, now steps into the spotlight with an official coming soon post.
Are we excited for this particular release and for what Awake NY has in store for the rest of the calendar year???
