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Euro 2024 Kits: Ranked from Best to worst  Part 1

Euro 2024 Kits: Ranked from Best to worst Part 1

Euro 2024  is on the horizon and set to kick off in Germany on June 14th. Each nation has officially announced and showcased their latest kits and attire they will be sporting next month.
 At Story we love trends and blokecore is certainly something that has become intensely popular over the last year. Therefore we’ve decided to look through some of the most stylish (and not so stylish) jerseys that have been revealed thus far and have ranked them based purely on their sartorial stature. With the increasing number of football fashion icons in the game… ahem Mr Jules Kounde, it has proven that looking good on and off the pitch is just as important as your performances nowadays anyway, so why not?
Adam Jordan Moosa
Sporty and Rich Spezials brings back some retro flavour

Sporty and Rich Spezials brings back some retro flavour

Emily Oberg's journey in the fashion world is nothing short of extraordinary. Starting out as one of streetwear's most influential media figures in the mid-2010s, she quickly made a name for herself with her keen eye for style and trend-setting ideas. Fast forward a few years, and Emily has turned her Instagram mood board, Sporty & Rich, into a full-fledged lifestyle brand that's taking the fashion industry by storm. This time, Emily and the Sporty & Rich team have given the classic Handball Spezial a fresh twist with three new colorways.
Adam Jordan Moosa
Introducing: Unknown London

Introducing: Unknown London

Back in 2012, when most 16-year-olds were just trying to survive high school, Callum Vineer and Joe Granger decided to take a different route and passion. These two friends from London skipped college and dove headfirst into the world of fashion, despite having zero experience in the industry. They wanted to create cool, high-quality streetwear for themselves and their friends without breaking the bank. So, they launched their brand, Unknown London. Almost seven years in, Unknown is still growing fast. They've got 30 international stockists and a killer direct-to-consumer setup, which makes up about 90% of their sales. This brand is seriously on the rise!
Adam Jordan Moosa
J Balvin’s new AJ3 releases tomorrow

J Balvin’s new AJ3 releases tomorrow

J Balvin has had a notable and ongoing collaboration with the Jordan Brand. He is known for working on special editions of Air Jordan sneakers that often feature unique designs and colour schemes inspired by his personal style and cultural influences. Balvin's collaborations with Jordan Brand have gained attention not only for their distinct aesthetics but also for the stories and themes behind each release. Now back for more, the highly anticipated follow up to the Medellin Sunset release from 2023, J Balvin shares more from his roots in the AJ3 ‘Rio’
Adam Jordan Moosa
Return of the J-Pack The infamous Chicago inspired SB is back

Return of the J-Pack The infamous Chicago inspired SB is back

Nike sneakerheads, be excited! The iconic SB Dunk Low J-Pack “Chicago” makes a great return this Autumn, bringing a wave of nostalgia back among sneaker culture. This cherished release marks the resurrection of the beloved Air Jordan 1 colorway on the ever-popular SB Dunk silhouette, a fusion that first captivated sneaker culture back in 2020.
Adam Jordan Moosa
Gunna Teases new clothing brand “P”

Gunna Teases new clothing brand “P”

Since Gunna has been released from custody he has been on a sort of resurgence or comeback to show those who called him out as a snitch that he is still very much Gunna Wunna. In the midst of all this rap beef Future took to X (previously known as Twitter) seemingly throwing shade at Gunna’s album release last week friday. However Gunna stays true to this new found aura and presence that has accompanied him throughout his weightloss journey, even teasing his upcoming clothing brand: “P by Gunna” which we take a closer look at in this article.

Adam Jordan Moosa
Jack harlow teases an extremely polarising collaboration with New Balance

Jack harlow teases an extremely polarising collaboration with New Balance

After two years of anticipation, Jack Harlow fans can rest as the Kentucky native finally unveils his first collaboration with footwear giant New Balance. The announcement comes after Harlow signed with the brand back in February 2022, following years of sporting their sneakers and being an integral part of their marketing.
Is this an early contender for sneaker of the year?
Adam Jordan Moosa
Does Kendrick Lamar beat Drake in the battle of style?

Does Kendrick Lamar beat Drake in the battle of style?

Okay well since Drake is literally catching generational beef with about every rapper right now, acting as some sort of Thanos, we thought it would be fitting to follow up the last contest against Pluto with a matchup with KDot.. Kendrick's verse aimed at Drake on Metro Boomin and Future's "Like That" track, with subtle nods to J. Cole has caused a frenzy online, reviving what seems to be a longstanding rivalry in rap. Guess it's been a long time since “Buried Alive Interlude” Because since then, Drake and Kendrick have gone back and forth releasing diss tracks on each other online at each other's throats. While they write their next diss let's have a look at who got the best fits.
Adam Jordan Moosa
Remembering two of the best releases from the Air Jordan 1 Fearless ones pack

Remembering two of the best releases from the Air Jordan 1 Fearless ones pack

In the holiday season of 2019  the Fearless Ones collection follows a theme by highlighting communities, collaborators (cultural leaders from across the globe who inspire people to reach new heights in their respective fields) and illuminating stories connected to MJ’s intrepid drive. Created by almost an entire cast of female designers, each sneaker holds a unique story making this one of the most ambitious releases of recent memory.

Adam Jordan Moosa
Kith Classics marks the return of the Adidas 350

Kith Classics marks the return of the Adidas 350

The iconic Adidas AS350 is making a comeback. Originating in the late ‘70s and early ‘80s for the Japanese market, this low-top, flat-soled sneaker is reentering the scene. While it's not its first revival, it's the latest silhouette Ronnie Fieg of Kith has utilized for the sought-after Adidas x Clarks collaboration. Following the success of their reimagined Samba released last year, Adidas, Clarks, and Kith are back in the spotlight.
Adam Jordan Moosa
Lets have a look at the best next up on the court

Lets have a look at the best next up on the court

Hype around sports performance shoes ebb and flows with the the emergence of new talent. Will all due respect we have kind of gotten bored of the Lebron, KD and `kyrie silhouettes. The next generation of NBA superstars such as Anthony Edwards, Ja Morant, and Devin Booker, a palpable shift is underway in the realm of basketball sneakers. These rising stars aren't just dominating the courts currently; they're also reshaping the landscape surrounding footwear.
Adam Jordan Moosa
Introducing Mostly heard rarely seen

Introducing Mostly heard rarely seen

Mostly Heard Rarely Seen embodies a harmonious blend of Hong Kong and Tokyo street fashion, conceived by designer Thomas “Tomakira” Li. Drawing from his own multicultural upbringing, Li infuses the label's collections with a fusion of influences.
Adam Jordan Moosa