Emily Oberg's journey in the fashion world is nothing short of extraordinary. Starting out as one of streetwear's most influential media figures in the mid-2010s, she quickly made a name for herself with her keen eye for style and trend-setting ideas. Fast forward a few years, and Emily has turned her Instagram mood board, Sporty & Rich, into a full-fledged lifestyle brand that's taking the fashion industry by storm.
Sporty & Rich isn't just another brand; it's a movement. Known for its elevated leisurewear, the brand combines simplicity with sophistication, creating pieces that are both stylish and comfortable. The recent opening of their flagship store in SoHo last year was a significant milestone, marking their transition from an online sensation to a physical presence in one of the world's fashion capitals. A big part of Sporty & Rich's appeal is its collaborations with major brands, and their ongoing partnership with adidas has been a highlight. Over the years, they've released several co-branded projects, each one blending Sporty & Rich's chic aesthetic with adidas's iconic designs. Now, they're about to drop their fourth collaborative project, and this one is all about the Handball Spezial sneaker.
This time, Emily and the Sporty & Rich team have given the classic Handball Spezial a fresh twist with three new colorways. Each pair features a suede upper, paired with leather on the Three Stripes and adidas-branded heel tab, giving the sneakers a premium look and feel. The golden "Sporty & Rich" text above the lateral stripes adds a touch of luxury, while the gum sole ties the whole design together. The new colorways, green, brown, and pink, are perfect for those who love a retro vibe with a modern touch. These sneakers aren't just stylish; they're also incredibly versatile. Whether you're dressing up or keeping it casual, the Sporty & Rich x adidas Handball Spezials are a great choice for any outfit.
Emily Oberg's rise in the fashion industry is a testament to her vision and hard work. From a media figure to the founder of a thriving lifestyle brand, she's shown that with passion and creativity, you can build something truly special. The latest Sporty & Rich x adidas collaboration is just another example of how Emily continues to push the boundaries of streetwear, creating pieces that are not only fashionable but also timeless. So, whether you're a longtime fan or new to the brand, these sneakers are a must-have addition to your collection.


Adam Jordan Moosa