Over the years, the Air Jordan 3s have seen various iterations and colourways, each contributing to their enduring appeal. In 2023, the design continues to evolve, seamlessly blending classic elements with contemporary trends. From the unmistakable elephant print to the iconic Jumpman logo, the Air Jordan 3 maintains a balance between nostalgia and modern aesthetics. Nearing the end of Spooky season, Jordan brand releases a grey scale Air Jordan 3 for fans.
In recent years, the Air Jordan 3s have become a canvas for creative collaborations and limited releases, fueling the sneakerhead culture's insatiable appetite for exclusivity. High-profile collaborations with artists, designers, and celebrities have added unique twists to the classic silhouette, making each release an event in itself. With the limelight slightly wearing off the Air Jordan 1 it has allowed other Jordan silhouettes to really be seen. Beyond the realm of sports and fashion, the Air Jordan 3s have left a big mark on popular culture. From music videos to streetwear fashion, these sneakers become a cultural staple. In 2023, we continue to see the Air Jordan 3s making waves in the cultural landscape, transcending their basketball roots. Media outlets claim certain releases of the Air Jordan 3 to be “sneaker of the year” such as the A ma Maniere Air Jordan 3 and celebrities such as DJ Khaled say it is his favourite Air Jordan Silhouette. 
The holiday season of 2023 will bring forth an "Oreo," also known as Off Noir, rendition of the Air Jordan 3 exclusively for women. Previous releases in the Oreo line encompassed the Air Jordan 4 Oreo, Air Jordan 5 Oreo, and Air Jordan 6 Oreo. This time around, the iconic colour scheme takes centre stage on the Air Jordan 3.
Adorned in an Off Noir, Black, Coconut Milk, and Cement Grey palette. The shoe boasts a foundation of nubuck suede, complemented by Black leather on the tongues, eyestay overlays, and perforated collars. Notable design elements include a Black heel tab featuring a tonal Jumpman logo and the characteristic elephant print adorning the toe and heel overlay. Adding to the aesthetic, a Coconut Milk midsole and a Cement Grey rubber outsole complete the design. 
The year 2023 has seen the Air Jordan 3 flourish in the limelight once again, with new releases, collaborations, and colourways being extremely sought after. The introduction of the "Oreo" iteration for women adds another chapter to the storied history of this beloved sneaker, showcasing its ability to remain relevant and exciting.
Adam Jordan Moosa