As the anticipation for the 2024 Summer Olympic Games in Paris builds, sneakerheads have an additional reason to be excited. Jordan Brand is reportedly releasing a new colourway of the iconic Air Jordan 4, specifically tied to the Paris Olympics. This release is set to capture the essence of the historic games and the vibrant spirit of the host city.
The news of this much-anticipated release first surfaced in December 2023, thanks to Sole Retriever. The "Paris Olympics" Air Jordan 4 is expected to hit the shelves on July 27. Details about the "Paris Olympics" Jordan 4 remain scarce. However, the mock-up hints at a sophisticated design with different shades of grey adorning the upper and extending to the tooling. The inclusion of an "SE" designation indicates that this pair will be part of Jordan Brand's premium offerings, promising high-quality materials and construction.
As mentioned before This release isn't just about a new colourway; it's a tribute to the Olympic spirit and the city of Paris. The Summer Olympic Games have always been a platform for showcasing excellence, resilience, and unity. By tying the Air Jordan 4 to this global event, Jordan Brand seems to be tapping more and more and more into celebrating the athletic prowess and the cultural significance of the games and other sports. In addition to the "Paris Olympics" Air Jordan 4, sneakerheads can look forward to another Olympic-themed release. Jordan Brand is also set to drop a women's exclusive Air Jordan 6 in August, further expanding their Olympic collection. This release underscores the brand's commitment to inclusivity and its recognition of the growing female sneakerhead community.
The excitement and speculation within the sneaker community suggest that this drop is highly anticipated especially as the sneaker is drawing comparisons to the highly sought after Kaws x Air Jordan 4. Fans and collectors are advised to stay tuned for official updates from Jordan Brand in the coming weeks.
