Jordan Brand is celebrating the 35th anniversary of the Air Jordan 4 in style, delighting us with a series of exciting releases. The iconic silhouette, which has held a special place in sneaker culture since its debut, is experiencing a resurgence in popularity. The return of the “Military Blue” colourway, rebranded as “Industrial Blue,” has already generated a significant buzz, and the brand shows no signs of slowing down.
This excitement continues with the unveiling of a new women’s-exclusive “Orchid” colourway which may remind fans of the UNC AJ4 from 2021
Previously rumoured, the first official images of this anticipated release have now surfaced, confirming that the initial mock-ups were accurate in their detailing. This striking design showcases a signature pink hue that envelops the suede upper, creating a vibrant look. Complementing this bold color, “Cement Grey” accents appear at the base of the wings, the midsole, and the heel, adding depth and contrast to the overall design. A standout feature of the “Orchid” Air Jordan 4 is the pink Jumpman logo, which is displayed atop a white tongue tag. This white tag matches the shoe’s laces and the portion of the midsole that surrounds the visible Air unit, creating a cohesive and visually appealing aesthetic. Black detailing at the sole and the uppermost part of the wings provides a sleek finishing touch, rounding out the design.
As of now, Jordan Brand has not released any additional details regarding the “Orchid” colourway. However, the first look at this pair, shared in an Instagram post, has already sparked considerable interest. Fans and collectors are eagerly awaiting more information, including an official visual breakdown and release details.
The Air Jordan 4 has always been a beloved model within the Jordan Brand lineup, known for its innovative design and cultural significance. First released in 1989, the Air Jordan 4 was designed by Tinker Hatfield and introduced several new features, including the use of mesh materials and an over-molded mesh for increased breathability. The shoe also featured a unique lace lock system and a visible Air unit in the heel, elements that have become signature characteristics. The return of classic coluorways coupled with fresh and exclusive releases like the “Orchid,” underscores Jordan Brand’s commitment to honoring the legacy of the Air Jordan 4 and as sneaker culture continues to evolve, releases like the “Orchid” Air Jordan 4 play a crucial role in keeping the community engaged and excited.


Adam Jordan Moosa