New Balance 574 X Shelflife City Of Gold

R 5,999.00


South African sneaker boutique Shelflife joined forces with local artist/designer Dr.Zulu to create a shoe inspired by Johannesburg, South Africa’s largest city, hence the 'City of Gold'. The pair took inspiration and brought some edge to New Balance's retro running classic, the 574. 

Working in references to the indestructible Parktown Prawn king cricket through a lace lock and rubber keyring and stylised diamond symbols on the 3M reflective heels to represent traditional African tribal artwork. The dark hues of charcoal and black are broken with flashes of yellow, a colour up to echo the local train system. The premium detailing continues on through yellow lace tips and a canvas carry bag, but most notably two interchangeable velcro 'N' logos. Made up of mesh, nubuck and pigskin suede, this original shape sits upon a yellow speckled rubber outsole with C-Cap cushioning.

Shop the New Balance 574 X Shelflife City Of Gold in-store & on


All items sold via Story are guaranteed 100% authentic and tagged with a security seal with a unique serial number linked to your order. Please note, all claims against authenticity are null and void should the security seal be removed.



We currently offer three different domestic shipping options, delivered to your door with our courier partner.

Standard (2-4 Business days) at a flat-rate of R100

Express (1-3 Business days) at a flat-rate of R200

Overnight (Next Business day) at a flat-rate of R300

Orders placed before 10am on weekdays will be dispatched the same day

Orders placed after 10am on weekdays will be dispatched the following business day.

Orders placed on weekends will be dispatched the following business day. 


We now offer International shipping with Aramex!

Import duties, taxes, and charges are not included in the item price or shipping cost. These charges are the buyer's responsibility.

International delivery on average is 7 working days, however it can take anywhere from 5-30 days to arrive, depending on the regulatory authority in your country. 

All orders are shipped in protective shipping boxes or packaging to protect the contents of your order as best we can. Please note, we are not responsible for any damage while in transit. View our full shipping policy here


Regrettably, due to products sold via our online and our retail channels being of a consignment and after-market nature, we are unable to offer returns, refunds, or exchanges of any kind. All sales are final.

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