Mexican Soda brand, Jarritos has officially collaborated with Nike SB in a fruity collection. Joining the footwear is a complete collection of apparel; t-shirts, hoodies, and zip-up jackets will also release in a selection of colourways.

  

  

  

Nike SB is no stranger to collaborating with popular food and beverage companies. 
In May 2020, Nike SB and popular ice cream brand Ben & Jerry’s teamed up. The shoe features a colourful and eye-catching design inspired by Ben & Jerry's "Chunky Monkey" ice cream flavour. The upper is designed to resemble the iconic ice cream pint container, with faux cowhide overlays, vibrant tie-dye patterns, and melting Swoosh logos that resemble melting ice cream. The outsole is a mix of blue, green, and white to match the rest of the design.
 
The Ben & Jerry's Dunk Low quickly became one of the most sought-after and hyped Nike SB Dunk releases due to its unique and playful design, limited availability, and connection to a popular and beloved brand.
  
     
  
  

Nike Sb also collaborated with Starbucks and Heineken respectively. 

These collaborations between food brands and Nike SB demonstrate the versatility and creativity in the world of sneaker design, often appealing to both sneaker enthusiasts and fans of the respective food brands.

    

  

  

Clearly, Nike has got a winning formula and has taken this formula to create a new flavourful SB dunk. This new collab begins with a light grey leather base that is accompanied by hemp overlays. The Collaborative touches come in the form of Jarritos’ signature green shade appearing as the Swooshes, co-branding and rubber outsole. Jarritos’ other signature mandarin colour similarly lands on branding elements, a small portion of the outsole and is used as contrast stitching at the midsole. Branding notes begin with a Jarritos jug pouring out its classic Mandarin flavour towards the heel. 

This collab’s main party trick however is that the hemp overlays are tear away, revealing a completely new orange and green colourway underneath.

  

  

  

  

The Jarritos x Nike Dunk SB is available while stocks last at Story.
  

  

Levi Niekerk