New Balance are rapidly evolving into a prominent player in the fashion industry, attracting a diverse audience of trendsetters and loyal fans all around the world. This revival has not only revitalised the brand's image but also solidified its position as a timeless staple in sneaker culture.
New Balance have stayed true to their roots and are committed to producing their sneakers in the US. Even though their competitors have moved to production facilities in countries with cheaper labour, New Balance have stuck to US production. This has helped them differentiate themselves from other brands, as in the US, many people are willing to pay a premium for their sneakers as they are locally produced. One of their earlier popular models was the 990.
At the heart of their revival has been New Balance’s ability to collaborate with brands and craft special sneakers. New Balance has been successfully collaborating with renowned brands such as Aimé Leon Dore and Joe Fresh Goods, bringing unique designs and innovative styles to the forefront of the fashion industry. These partnerships have resulted in some truly remarkable footwear, showcasing the perfect blend of New Balance's iconic design language merged with each brand's distinctive identity.
Aside from their collaborations, New Balance has also released a number of new models in recent years. One such model is the 327, which was released in 2020. The 327 features a sleek, retro-inspired design and has been released in a number of different colourways, including collaborations with Aimé Leon Dore and CasablancaA number of the New Balance models have become popular during different fads, but none have quite seen the astronomical success of their 550 models. In addition to the 550s, other New Balance models, such as the 2002R, 9060 and 990V3, have been taking the sneaker world by storm as they offer an unparalleled combination of comfort, performance, and aesthetic appeal. The ongoing collaborations and introduction of these ground-breaking models continue to create a buzz in the market and solidify New Balance's position as a leading force within the sneaker culture.


Nowadays, popular brands all need global superstar to be the face of the brand. New Balance was lacking in this department until the one and only Jack Harlow came around. His rise to fame has been nothing short of meteoric and he gained popularity through his unique blend of witty lyrics and catchy beats. His breakout hit, "WHATS POPPIN," catapulted him into the mainstream, garnering millions of streams across various platforms. As a notable figure in the resurgence of New Balance, rapper Jack Harlow has played a significant role in bringing the brand to the forefront of the sneaker world. With his unique sense of style and affinity for vintage footwear, Harlow has successfully bolstered New Balance's status as a sought-after fashion staple. Through his endorsement and frequent appearances in the iconic sneakers, he has attracted a new generation of fans seeking to emulate his distinctive look. Jack Harlow's influence has undeniably contributed to the growing popularity of New Balance, inspiring a broader audience to embrace the brand's timeless appeal.  

Overall, the revival of New Balance is a testament to the brand's commitment to quality and innovation. While they may not have the same level of hype as some other brands, they have built a loyal following by producing sneakers that are comfortable, stylish, and built to last. Whether you're a runner looking for a high-performance sneaker or a fashion-conscious individual looking for something unique, there's a good chance that New Balance has a sneaker that will fit your needs. You can shop our wide range of New Balance sneakers to see if anything catches your eye!



Levi Niekerk