PYREX ( which would later become OFF WHITE ) was Virgil's first step of taking the chip off the high fashion man's shoulder. Virgil was really now making a mockery of fashion tradition and history. OFF WHITE became one of the hottest and controversial brands of the 2010-2019 decade. Selling shoes with the words ‘“SHOELACES” on them that cost upwards of $500, rugby fleece with the tags OFF WHITE and PYREX slapped on the back, rugs made of artificial grass turf reading “WET GRASS” that was spray painted on. The industry was NOT happy, calling Virgil a sell out and his brand problematic.
This however fueled the fire that was about to crash and burn the high fashion man's dignity.
“THE TEN”
In 2017 OFF WHITE signed a deal with Nike which would take the crossover between high fashion and streetwear into a crazy upwards spiral. This ten piece collaborative sneaker deal put OFF WHITE at the forefront of anything fashion and streetwear culture. “The Ten” broke collaborative sneaker boundaries, this was nothing we had ever seen before.
Resell prices were absolutely through the roof and kids and skaters were now allowed to have access to these insane must have luxury pieces??? It left the high fashion man and everybody else scratching their heads on how this so-called “con” was the leading face of culture at the time.
Virgil continuously proved his haters wrong, landing a position within LVMH at Louis Vuitton as lead designer of the fashion power house in 2018. At Louis Vuitton we really saw a redefined Virgil Abloh, he was finally accepted. We learnt what he truly was all about: evaluating and rethinking what we call “normal” in a poetic and significant way.
At Story we believe that Virgil Abloh's legacy should live on in the form of his own art. Thus you can find and shop everything OFF WHITE here.
Including the exclusive OFF WHITE x Louis Vuitton x Nike Air Force 1s which were released posthumously.
