Excitement is building among the sneaker community  as Jordan Brand prepares to launch its latest iteration of the iconic Air Jordan 3. Set to make its debut next month, the Air Jordan 3 Craft is poised to captivate sneakerheads with its fresh and sophisticated "Ivory" colorway. In an exclusive first look provided by Masterchefian and NiceKicks, fans are treated to a glimpse of this refined and stylish sneaker that seamlessly blends classic design elements with modern aesthetics.
The Air Jordan 3 Craft's "Ivory" colour palette showcases a “craft series” inspired combination of ivory, grey mist, and cream hues. The tumbled leather on the upper takes centre stage, accentuating the shoe's elegance. Perforations on the collar add a touch of sophistication, providing a subtle yet distinct detail to the overall design. The smooth leather mudguards and suede overlays on the toe and heel create a harmonious interplay of textures, offering both a tactile and visual contrast that elevates the sneaker's aesthetic appeal.
Noteworthy are the aged semi-translucent hits on the eyelets and heel guards, adding a vintage touch to the Air Jordan 3 Craft. The heel proudly showcases the iconic Jumpman logo alongside the classic Nike Air branding, paying homage to the rich heritage of the Air Jordan line. These details not only nod to the sneaker's heritage but also infuse it with a sense of timelessness. With this iteration apparently being part of the Jordan Craft line, this one promises a comfortable and supportive fit with more premium materials. The ivory midsole not only complements the overall colour scheme but also ensures a cushioned and responsive ride. The semi-translucent rubber outsole adds a modern twist to the design while providing excellent traction, making these sneakers not only a fashion statement but also a practical choice for everyday wear.
This iteration is poised to become a sought-after addition to the Air Jordan legacy. Whether you're a seasoned collector or a casual sneaker enthusiast, the Air Jordan 3 Craft in "Ivory" promises to be a timeless classic. Will we see more Air Jordan’s join the Craft and SB wave?



Adam Jordan Moosa