Joe Freshgoods and New Balance have become quite the partnership over the past three years. They seem to be reigniting their creative synergy this year, offering us yet another taste of the bright pastel innovative designs we normally associate with these collaborations. Following the resounding success of their acclaimed "Keisha Blue" 990s and the pastel 993 pack, the dynamic duo returns with the eagerly anticipated New Balance 1000 sneaker collaboration. Paying homage to the 1999 runner, this latest collab is infused with Joe Freshgoods' signature flair, boasting vibrant colour schemes that breathe new life into the otherwise classic and brown silhouette.
New Balance unveils the striking New Balance 1000 in two captivating iterations: "Pink Mink" and "Black Ice." Each pair has smooth, lustrous panels and breathable mesh underlays, balanced atop an ABZORB midsole which provides that synonymous New Balance comfort. What is an interesting factor of this sneaker is the intricate lace system and design, featuring woven eyelets and a distinctive leather feature down the centre which adds a nice touch of quality but also some very distinct familiarity. Drawing parallels to iconic silhouettes, particularly the Nike Air Max 95, the New Balance 1000 captivates with its familiar yet refreshing aesthetic. Notably, Joe Freshgoods' "Black Ice" rendition sparks a call back to Skepta's acclaimed Nike Air Max 97, resonating with its bronzed uppers.
“New Balance sneakers are good. They're even better when paired with Joe's keen eye for sublime colours”
Since his first New Balance sneaker collab, JFG has consistently presented aesthetic-looking sneakers wrapped up in cool colour combinations which provide meaningful narratives. We see this, particularly on the highly coveted VDAY 992 release and the pastel 9060 duo release from 2022.
The anticipation surrounding the Joe Freshgoods x New Balance 1000 collaboration is currently building and we could have another JFG sneaker of the year contender on our hands. As the launch day draws near, we along with you eagerly await the full unveiling of this awaited release, poised to revive some of the sneaker hype we have oh so missed in the say the last 6 months to a year.
Amidst leaks and designer previews, Joe Freshgoods recently confirmed the imminent arrival of his New Balance 1000 sneaker, slated for release sometime in April. With New Balance's Air Max-inspired sneaker poised for a triumphant return also with a leaked Aime leon Dore collab later this year.


Adam Jordan Moosa