Designed by the legendary Tinker Hatfield, the Air Jordan 4 was the fourth instalment in the Jordan series and marked a pivotal moment in sneaker history. It was the first Air Jordan to feature a visible Air-Sole unit in both the heel and forefoot, providing unmatched cushioning and support for basketball players like Michael Jordan.
When MJ unveiled the Air Jordan 4 on the court, he instantly turned heads. Its sleek and innovative design featured plastic wing eyelets for enhanced lockdown, a mesh upper for breathability, and a distinctive plastic heel tab. The sneaker came in an array of colourways, with the "Bred" and "Fire Red" editions becoming instant classics. The Air Jordan 4 continues to be a highly sought-after sneaker. Its timeless design and cultural significance have kept it relevant for over three decades. With ongoing retro releases, collaborations, and special editions, the AJ4 maintains its status as a must-have for sneaker enthusiasts and collectors. In recent years, sneaker culture has continued to evolve, with the AJ4 playing a pivotal role. Its blend of heritage and innovation keeps it at the forefront of the industry, appealing to both nostalgic fans and newcomers alike. In mid-September of 2023, we see another hyped-up AJ4 release with the Air Jordan 4 Red Cement.

In 2023 we have already seen some AJ4 releases.  

Some might say the sneaker of the year: the 'Pine Green' iteration of the Nike SB x Jordan 4 which was a partnership between Nike SB and Jordan Brand injected a unique twist into the timeless Air Jordan 4 design. The 'Pine Green’ colour scheme introduced a blend of lush green shades, granting the sneaker an eye-catching and singular appearance. Incorporating elements from the skateboarding world and crafted with top-tier materials, this launch promptly earned a coveted status among sneaker enthusiasts and skateboarders alike. While the demand for this model remains high, opportunities to explore reselling prices for the Jordan 4 Pine Green are currently available.





The Air Jordan 4 Red Cement introduces an exciting variation to the iconic Air Jordan 4 'White Cement' colour palette, which first made its debut in 1989. This recent rendition of the sneaker replaces the conventional grey highlights with vivid red accents, prominently showcased on the shoe's "Jumpman" emblem found on the tongue, the "Wings" embellishments running along the sides, the heel tab, and the speckled midsole.



In addition to this striking red contrast, the sneaker features a luxurious white tumbled leather upper, black eyelets, a sleek black inner lining, and a subtle "Jumpman" logo discreetly placed on the heel tab. The overall design is elegantly concluded with a monochromatic black and white midsole and a grey outsole, resulting in a distinctive and captivating aesthetic.





The AJ4’s journey through time, from its groundbreaking debut in 1989 to its enduring popularity today, showcases the lasting impact of Michael Jordan's legacy and Tinker Hatfield's design genius. As sneaker culture continues to evolve, the Air Jordan 4 remains a shining star, reminding us that some classics are truly timeless.


Look out for pairs of the Air Jordan 4 Red Cement at Story in the next couple of weeks.



Photo Credit: Sneaker Politics



Levi Niekerk