Billionaire Boys Club (BBC). Founded in 2005 by Pharrell Williams and Nigo, this iconic brand has transcended the boundaries of fashion, music, and culture.  Billionaire Boys Club burst onto the scene when streetwear was transitioning from underground subculture to mainstream phenomenon. Pharrell Williams, a multi-talented artist and producer, joined forces with Nigo, the founder of Japanese streetwear brand A Bathing Ape (BAPE), to create a brand redefining fashion and culture.

The brand's distinctive astronaut logo became an instant symbol of BBC's ambition to explore new frontiers of style and creativity. It represented the idea that the possibilities were limitless in the world of fashion and culture.





BBC quickly gained recognition for its collaborations with artists, designers, and other brands. These partnerships produced limited-edition collections that were highly sought after by collectors and enthusiasts. Collaborations with iconic brands like Nike, Adidas, and Louis Vuitton elevated BBC's status in the fashion world.

BBC also collaborated with renowned artists such as KAWS, Takashi Murakami, and Shepard Fairey, blurring the lines between fashion and contemporary art. These collaborations not only added to the brand's cachet but also helped introduce streetwear to a broader audience.





Beyond its clothing and collaborations, Billionaire Boys Club made a significant cultural impact. The brand's influence extended to music, with Pharrell Williams often seen wearing BBC gear in music videos and during performances. This organic integration of fashion and music helped cement BBC's status as a cultural tastemaker.

BBC also played a pivotal role in popularizing streetwear globally. It showcased how streetwear could be both aspirational and accessible, appealing to a diverse audience. The brand's flagship stores in Tokyo, New York, and London became destinations for streetwear aficionados and curious shoppers alike.





The brand has also been involved in a number of charitable initiatives, such as supporting the Black Lives Matter movement and donating to organisations that provide clean drinking water to people in need. Plus, with a commitment to sustainability, they use DHL GoGreen for carbon-neutral delivery. Additionally, BBC has been involved in philanthropic efforts, supporting causes related to education, social justice, and community development. This commitment to making a positive impact beyond the world of fashion reflects the brand's evolution and dedication to a better future.


Billionaire Boys Club has come a long way since its inception, evolving from a streetwear brand to a cultural powerhouse. Its iconic logo, collaborations, and cultural impact have solidified its place in fashion history. As BBC continues to push the boundaries of creativity and innovation, it remains a symbol of the limitless possibilities within the world of streetwear and urban fashion. Whether you're a fashion enthusiast or simply appreciate the intersection of fashion, music, and culture, Billionaire Boys Club is a brand that continues to inspire and captivate.

Shop all BBC at story today




Levi Niekerk