A Ma Maniére: How an Atlanta-based Boutique Built a Global Luxury Brand
Whitner, a seasoned entrepreneur, sought to create a unique retail experience that evoked the premium feel found in high-end fashion boutiques. With a keen focus on craftsmanship and exclusive collaborations, A Ma Maniére quickly gained traction among fashion enthusiasts and streetwear lovers alike.
A Ma Maniére’s collaborations with Jordan Brand have undoubtedly played a significant role in the brand’s meteoric rise. These partnerships have fused high fashion with Jordan’s unrelenting excellence, producing some of the most sought-after sneaker releases in recent memory.
1. A Ma Maniére x Air Jordan 3: The first and to most, the most popular of their collabs, the A Ma Maniére x Air Jordan 3 released in late 2021. This sneaker set the tone for future collabs and was a perfect blend of luxury craftmanship and Jordan’s popularity. This sneaker was in homage of his mother and was dubbed the “Raised By Women”. This shoe released in women’s sizes which makes the larger sizes extremely rare.
2. A Ma Maniére x Air Jordan 1: This Jordan 1 has similar earthy colour tones to the Air Jordan 3 release. Collaborating on a Jordan 1 is never an easy feat as this is easily Jordan’s most recognisable silhouette which comes with a lot of pressure. A Ma Maniére didn’t disappoint, with a high-quality suede, unique materials on the swoosh and uppers and an aged sole, they definitely delivered with this sneaker.
3. A Ma Maniére x Air Jordan 4: The most recent out of these featured pairs, they released the Air Jordan 4 at the end of 2022. The sneaker is a beautiful violet ore colourway and has cream and brown accents on the sole. Small details like the metallic pins, varied sole colours and a matching brown box resulted in this sneaker becoming an instant hit.