Paul Rodriguez, commonly known as P-Rod, is a legendary professional skateboarder and a significant figure in the skateboarding community. He has had a long-standing collaboration with Nike SB, which has resulted in a series of highly successful and influential signature sneakers.
His remarkable talent, charismatic personality, and relentless dedication to the sport have made him one of the most influential figures in skateboarding history. But beyond his prowess on the board, Rodriguez has left an indelible mark on the sneaker world.


In 2005, Nike SB took notice of Rodriguez's exceptional skateboarding skills and charismatic persona, leading to a groundbreaking partnership. At just 20 years old, Rodriguez became the first skateboarder to receive a signature shoe from the esteemed brand. The Nike SB Zoom Air Paul Rodriguez, also known as P-Rod 1, marked the inception of a legendary collaboration that would shape the world of skateboarding footwear for years to come. 

Rodriguez and Nike SB worked closely with each new release to incorporate improvements and cutting-edge technologies. The P-Rod series featured advancements such as Zoom Air cushioning, Lunarlon midsoles, Flywire technology, and a one-piece toe cap, all geared towards enhancing the shoes' durability, impact protection, and board feel. Beyond performance enhancements, the designs also reflected Rodriguez's personal style, ensuring that every shoe carried his signature touch. As the P-Rod line evolved, it mirrored Rodriguez's own progression as a skater and his influence on the skateboarding community. Through his partnership with Nike SB, he became an ambassador for the sport, encouraging the next generation of skateboarders to push their limits and express themselves freely.





‘What The Paul’ 





In familiar "What The" fashion, the Dunk Low "What The Paul" showcases a mismatched scheme, incorporating details from some of the skateboarder's signature Nike silhouettes and subsequent collaborations. The P-Rod 1 “Mexican Blanket” is referenced on one of the shoes, for example, while the other is a nod to the P-Rod 1 “Stash.” The Dunks also include elephant print accents that point to the Air Jordan 1-inspired P-Rod 1 “J-Rod.” The sneaker pays homage to past Nike SB collaborations and releases from the P-Rod signature line. Its mismatched upper comes in an array of mesh, leather, suede, patent leather, and woven materials. Paul Rodriguez’s signature is signed on the tongue and heel tab and special edition metal deubrés complete the design.





Over the years, Paul Rodriguez and Nike SB have crafted a legacy of inspiration, innovation, and authenticity. Their collaboration has demonstrated the power of bringing together the best of skateboarding and sneaker culture. Rodriguez's P-Rod line remains an enduring symbol of his passion for skateboarding and his ability to connect with fans worldwide. If you are looking to cop the Nike SB Dunk Low ‘What the Paul’ or any other Nike SB dunks, click here to browse what is available at Story.

Levi Niekerk