{"product_id":"new-balance-990v4-jjjjound-navy-copy","title":"New Balance 990v4 MiUSA Kith Dusty Mauve","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe New Balance 990v4 MiUSA Kith Dusty Mauve is the standout silhouette in Kith's 2026 Made in USA 99X Series, a four-sneaker collaboration released to celebrate the reopening and renovation of Kith West Hollywood alongside Ronnie Fieg's latest hospitality venture, Ronnie's Pronto, marking Kith's 15th anniversary as a brand with the kind of New Balance partnership that has become one of the most creatively consistent and most culturally significant collaborations in the premium sneaker space over more than a decade. The 990v4 in Dusty Mauve is the collection's warmest and most romantically toned pair, the muted rose and earthy mauve colorway occupying the specific palette position in Kith's seasonal color vocabulary that reads simultaneously as warm-weather appropriate and as genuinely wearable across all seasons, a tone that has characterized some of Fieg's most admired New Balance collaborations over the years. Built on the 990v4 silhouette, which features a firmer and denser ENCAP midsole relative to the 990v3's more cushioned setup, the Dusty Mauve pair is constructed with premium pigskin suede overlays over open mesh underlays engineered for breathability and durability, the material pairing that has defined the Made in USA collaboration line's commitment to craft across every silhouette in the 99X family. Co-branded details include Kith branding on the footbed and heel, a co-branded tongue, molded N logo on the side panels, and 990 branding on the lateral heel, with the entire package delivered in a custom co-branded box. The global release on May 11, 2026 followed an early-access in-store launch at Kith West Hollywood on May 8, with Kith App drawings open from May 8 through May 10 for pairs in unisex sizing.\u003c\/span\u003e\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"UK 9.5","offer_id":48258902491377,"sku":"U990TK4-SCC0036-UK 9.5","price":7499.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0496\/4414\/2759\/files\/NewBalance990v4MiUSAKithDustyMauve-U990TK4.png?v=1780906563","url":"https:\/\/www.story.capetown\/products\/new-balance-990v4-jjjjound-navy-copy","provider":"Story Cape Town","version":"1.0","type":"link"}