The Air Jordan 4, designed by Tinker Hatfield, marked a significant turning point in the Air Jordan lineage. It was the first model to feature visible Air cushioning in both the heel and forefoot, revolutionizing sneaker technology at the time. This innovation provided unmatched comfort and support for athletes, particularly basketball players, making it a popular choice among professionals and amateurs alike.
Here are some of the Story Team’s favourite AJ4s

Air Jordan 4 x Off-White ‘‘Sail’’ 

The Air Jordan 4 Off-White Sail is a product of the collaboration between Jordan Brand and Off-White, the fashion label founded by Virgil Abloh. Virgil Abloh, known for his groundbreaking work with Off-White and as the artistic director of Louis Vuitton's men's wear, brought his unique vision to the beloved Air Jordan 4 silhouette. This collaboration represented a meeting of two worlds: the streetwise allure of sneakers and the high-fashion elegance of luxury brands.


Virgil Abloh's signature deconstructed design philosophy is evident in the exposed foam edges, stitched-on panels, and translucent textile uppers. This "unfinished" look challenges traditional notions of sneaker design. Each pair of the Air Jordan 4 Off-White Sail comes with the signature red plastic zip tie, a trademark of Off-White's footwear collaborations. This small detail adds a touch of Virgil Abloh's irreverent style. The shoe features Off-White's signature Helvetica font on the midsole and medial side, with phrases like "AIR" and "SHOELACES" playfully displayed. The iconic Jumpman logo is also present on the heel tab. The sail colourway, a creamy off-white hue, gives the shoe a luxurious and timeless appearance, making it a versatile addition to any wardrobe.


Upon its release, the Air Jordan 4 Off-White Sail generated an unprecedented level of hype and excitement. Sneakerheads and fashion enthusiasts lined up, and online raffles were flooded with entries, highlighting the shoe's immense popularity. Resale prices skyrocketed, making it a coveted item in both the sneaker and fashion communities.





Air Jordan 4 Travis Scott Cactus Jack


The Grammy-nominated rapper, singer, and producer has not only made waves in the music industry but has also left an indelible mark on sneaker culture. One of his most iconic partnerships is the Travis Scott x Air Jordan 4, a shoe that seamlessly blends his distinctive style with the classic Air Jordan silhouette. This collaboration has become a symbol of artistic expression within the world of sneakers. 


Travis Scott's collaboration with Jordan Brand began in 2017 with the release of the Travis Scott x Air Jordan 4 "Cactus Jack." The nickname "Cactus Jack" pays homage to Scott's stage name, and the collaboration was an immediate hit. This partnership marked a fusion of music, fashion, and sneaker culture, and it continued to evolve with subsequent releases. 


Known as the "Cactus Jack" color scheme, the collaboration between Houston rapper Travis Scott and Jordan Brand offers a vibrant reinterpretation of the legendary Air Jordan model, enriched with various branding elements. The official presentation showcases the presence of waxed laces, a striking red interior lining, and a paneled upper crafted from baby blue nubuck, complemented by underlying black netting. The shoe's standout visual features include wing detailing with speckled accents, along with Travis Scott's "Cactus Jack" branding and the iconic Jordan Brand Jumpman logo, prominently featured on the shoe's tongue, heel, and insoles.


Travis Scott's ability to blend his artistic vision with the classic Air Jordan silhouette has resulted in some of the most sought-after and iconic sneakers in recent years. As the partnership between Travis Scott and Jordan Brand continues to evolve, it's clear that the influence of this collaboration will extend well beyond the world of sneakers, leaving an indelible mark on the intersection of music, fashion, and street culture.





Air Jordan 4 x Levi’s 


Combining the iconic Air Jordan silhouette with the timeless appeal of Levi's denim, this partnership produced a shoe that seamlessly merges streetwear and American heritage. The Levi's x Air Jordan 4 collaboration was first unveiled in early 2018, marking the first time that Jordan Brand teamed up with the denim giant, Levi Strauss & Co. Levi's, a company with a rich history dating back to 1853, brought its heritage of craftsmanship and quality materials to the world of sneakers, resulting in a fusion of two American classics.  Levi's branding is prominently displayed on the shoe, with the signature Levi's Red Tab on the quarter panel and the Levi's logo debossed on the tongue and insole. To contrast the denim uppers, the shoe features a gum rubber outsole, adding a touch of classic sneaker style.  


Upon its release, the Levi's x Air Jordan 4 captured the attention of sneaker enthusiasts and denim aficionados alike. The fusion of two iconic American brands generated immense hype, with sneakers flying off shelves and resale prices soaring.

The collaboration also made its mark in pop culture, as celebrities and influencers donned the Levi's x Air Jordan 4 in various social media posts and public appearances. The shoe's versatility allowed it to seamlessly blend with a wide range of styles, from streetwear to casual and even more upscale looks. While the initial releases were met with immense demand, Levi's and Jordan Brand have continued their partnership with subsequent drops, including variations of the Air Jordan 4 and other models. This ongoing collaboration keeps the spirit of denim-infused sneakers alive, appealing to collectors, fashion enthusiasts, and sneakerheads alike.





Air Jordan 4 SB “Pine Green”


Nike's skateboarding division and Jordan Brand have previously collaborated, but this marks the initial occasion where both iconic entities have joined forces to create a fresh Air Jordan 4 iteration. Revered by numerous Jumpman enthusiasts as the ultimate basketball footwear, it has undergone a transformation to cater to skateboarding. Find yourself a pair of shoes that can excel in both domains. Furthermore, as is customary in the realm of sneaker enthusiasts, acquire footwear that boasts an appealing aesthetic, just in case you're not adept in both areas.

Slight modifications to the Jordan 4 silhouette enhance the skateboarding experience, incorporating features like the classic '89 silhouette revival, adaptable plastic accents, segmented gum rubber on the outsole, additional padding on the tongue, and various other improvements. The "Pine Green" rendition prioritizes the use of white, enveloping the foundational aspects while applying the distinctive green shade to essential elements of the AJ 4, notably the heel.





Air Jordan 4 ‘‘Bred’’ 


Air Jordan 4 "Bred." The "Bred" colorway, short for "Black and Red," has a rich history dating back to 1989 when it was first introduced. Since then, it has become a beloved classic and a symbol of sneaker culture, streetwear fashion, and the enduring legacy of Michael Jordan. The shoe boasts a sleek black upper, contrasted by bold hits of red on the midsole, Jumpman logo, and eyelets. This striking color blocking has made it a standout on and off the basketball court. The "Bred" 4s feature plastic wing eyelets, which not only provide durability but also add a touch of futuristic flair to the design. 

The Air Jordan 4 "Bred" has transcended its roots as a basketball shoe to become a symbol of cultural significance. It gained notoriety not only on NBA courts but also in the world of hip-hop and streetwear fashion. Rappers and celebrities embraced the "Bred" 4s, making them a staple in music videos and performances.

Additionally, the "Bred" colorway has seen numerous re-releases over the years, each met with overwhelming demand. Sneakerheads and collectors eagerly anticipate these drops, often leading to long lines and online sellouts within minutes. 


Its classic design and cultural impact have solidified its place in the pantheon of iconic sneakers. Whether you wear them on the court or the streets, the "Bred" 4s represent the intersection of sports, fashion, and culture, proving that some legends never fade.





Air Jordan 4 x Union “Off Noir”


Union Los Angeles, led by its founder Chris Gibbs, has a reputation for its impeccable curation of streetwear and a deep appreciation for sneaker culture. The collaboration with Jordan Brand was a natural fit, as both brands share a passion for quality, style, and authenticity.


The most striking feature of this collaboration is the two-in-one design, with the shoe appearing to be "torn" at the ankle, revealing a contrasting layer underneath. This innovative design choice creates a visual and textural contrast that captures attention. 

The shoe combines premium suede and mesh materials, adding both luxury and functionality to the design. The suede panels lend a touch of sophistication, while the mesh offers breathability. The "Off Noir" color scheme blends black and cream tones, resulting in a balanced and versatile palette that complements a wide range of outfits.

The Air Jordan 4 is more than just a basketball sneaker; it's a symbol of cultural significance, style, and innovation. With its revolutionary technology, distinctive design, and timeless appeal, it has rightfully earned its place as one of the most iconic sneakers in history. Whether you're a dedicated sneakerhead or someone who appreciates the fusion of sports and fashion, the Air Jordan 4 continues to stand as a testament to Michael Jordan's enduring legacy and the indelible mark he left on the world of sneakers.


You can shop all Air Jordan 4s here at Story

Levi Niekerk