Two iconic sneaker collaborations brought together the worlds of sportswear giant Nike and hip-hop megastar Kanye West. These sneakers redefined the boundaries of fashion and became cultural phenomena in their own right. Let's dive into the history, design, and impact of the Nike Air Yeezy 1 and 2.





Released in April 2009, the Nike Air Yeezy 1 marked the beginning of Kanye West's collaboration with Nike. The sneaker showcased a unique design that blended high fashion with athletic functionality. Designed by Kanye himself in collaboration with Nike's creative team, the Air Yeezy 1 featured a mid-top silhouette with an eye-catching mix of materials, including a prominent glow-in-the-dark sole.





Building on the success of the first iteration, the Nike Air Yeezy 2 was released in June 2012. This sequel continued to push the boundaries of sneaker design and cemented the Air Yeezy line as a cultural phenomenon. The Air Yeezy 2 featured a more streamlined silhouette with reptilian-inspired textures and unique colourways, including the iconic "Red October" version.
One of the defining features of the Air Yeezy 2 was the introduction of the midfoot strap with a distinctive hieroglyphic design, adding an element of mystique to the sneaker. The glow-in-the-dark sole made a return, enhancing the shoe's visual appeal. Limited releases and the association with Kanye West's style and persona fueled unprecedented hype around the Air Yeezy 2, making it one of the most sought-after sneakers in the world.
The Nike Air Yeezy 1 and 2 transcended their status as mere sneakers; they became symbols of style, status, and self-expression. Kanye West's influence in the world of fashion and music, combined with Nike's expertise in athletic footwear, created a perfect storm of hype and demand.

The Air Yeezy line's impact on sneaker culture was profound, influencing subsequent collaborations between artists and major sportswear brands. The limited availability and exclusivity of the Yeezy sneakers turned them into coveted collector's items, sparking a wave of reselling and a thriving secondary market.

These sneakers became cultural artefacts that reflect the evolving relationship between athletes, artists, and the fashion industry. As the legacy of the Air Yeezy line endures, it serves as a testament to the power of collaboration and the ability of sneakers to transcend their utilitarian origins and become iconic cultural touchstones. 

You can come have a look at the rare Nike Yeezy 1 and 2 at Story Cape Town and shop everything yeezy here on our Website.




Levi Niekerk